Click Fraud Protection That Pays for Itself
Stop fake clicks, fake leads, and bots from draining your Google and Microsoft Ads budget. ClickGuardian's click fraud protection routes every pound of spend to real customers, not click farms.
Protecting ad spend for
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Ecommerce -
Insurance -
Legal -
SaaS -
Automotive -
IT services -
B2B tech -
Software
Most businesses are wasting ad spend without realising it
Invalid traffic from bots, competitors, and click farms can drain your advertising budget without producing a single real customer.
Competitors clicking your ads
Your competitors click your ads to drain your daily budget. Once it's gone, their ads show instead of yours.
Bots & automated scripts
Bot traffic from proxy networks and click farms generates fake clicks at scale. They look real but will never become customers.
Fake form submissions
Junk leads from disposable emails and bot-filled forms waste your sales team's time and pollute your analytics data.
The real cost
Almost 1 in 10 paid clicks shows a warning sign, and the worst-hit account in our benchmark saw 26%. On $6,000£6,000€6,000 a month of spend, that's about $540£540€540 a month at risk, or $6,480£6,480€6,480 a year.
Work out yoursNew to the topic? See how our click fraud protection works, or read the complete click fraud prevention guide for the techniques that actually stop these attacks.
Doesn't Google already stop click fraud?
Google filters some invalid traffic, but plenty of suspicious clicks still reach advertisers. ClickGuardian catches the patterns automated filters miss.
Protected in five minutes.
Forms are scored like clicks.
Every decision has a reason, and an undo.
What ClickGuardian catches
- Repeated clicks from the same networks
- Automated bot traffic
- VPN and proxy traffic
- Abnormal click patterns across campaigns
Example scenario
A competitor clicks your ads several times per day to drain your budget. Because the clicks come from a real device and IP address, they may appear legitimate to automated filters. ClickGuardian detects repeated patterns and blocks the suspicious activity automatically.
Google protects the platform. ClickGuardian protects your advertising budget.
Everything you need to protect your ads
Click fraud protection that's simple to use. No technical knowledge required.
Real-time blocking
On Google Ads, fraudulent clicks are blocked in real time and your exclusion list updates automatically. On Microsoft Ads, every click is scored in real time and you get a ready-to-apply exclusion list.
VPN and proxy detection
Identify and block visitors hiding behind VPNs, proxies, TOR, and datacenter networks.
Device fingerprinting
Track repeat offenders even when they change IP. Advanced fingerprinting identifies unique devices.
Full-traffic intelligence
Every visitor is scored, not just paid ad clicks. Organic, direct, and referral traffic feeds the same detection engine, surfacing fake leads and bot reconnaissance most tools miss.
Detailed analytics
See exactly who clicked your ads, when, and whether it was genuine.
Custom blocking rules
Set your own click thresholds and blocking rules to match your business needs.
Google Ads and Microsoft Ads
One dashboard for both.
See exactly what's happening with your ads
A real-time view of every visitor, every threat blocked, and every penny protected. No data science degree required.
Real-time updates
Watch threats get blocked the moment they happen
Clear reporting
Simple charts even your accountant will understand
Instant alerts
Get notified when unusual activity is detected
Same engine. Four different bills.
A rival clicking three times a day is a real bill.
Local emergency search is the most clicked-by-competitors corner of Google Ads. Repeat clickers, data-centre traffic and out-of-area bots are excluded automatically.
Protect local campaigns →Clean data before the board asks why CPA moved.
Invalid clicks poison Smart Bidding as well as the budget. You get a traffic quality score and an exportable record of what was removed and why.
See how it works →Junk leads cost you twice: spend, then credibility.
Form submissions are scored the same way clicks are, so junk enquiries are flagged before they reach your sales team.
Talk to us →A retained line item that proves its own value.
Every client under one login, reports you can send on, and no annual lock-in when clients come and go.
See agency pricing →Click fraud protection for Performance Max
Performance Max decides where your ads run and shows you very little of it. That makes it the easiest campaign type for bots and click farms to hide in.
Blocks bad clicks across every channel
PMax spreads your budget over Search, Shopping, Display, YouTube, Gmail, Maps and Discover. ClickGuardian scores every visitor it sends you and pushes fraudulent sources to the account-level exclusion list that Performance Max respects.
Cleans the data Google's AI learns from
When bots click and convert, PMax goes looking for more traffic like them. Removing invalid clicks and fake conversions gives Smart Bidding cleaner signals to optimise towards.
Flags placements with fraud patterns
High click-through, zero conversions and traffic from outside your area are classic signs of a bad placement. ClickGuardian surfaces them so you can exclude the worst offenders.
Catches fake leads from PMax forms
Bot form fills that look human enough to pass Google's spam checks are flagged before they reach your sales team.
Google doesn't reveal every Performance Max placement to anyone, including fraud tools. Any provider claiming full PMax visibility is overstating it. ClickGuardian protects every part of PMax where Google makes the signals available, and tells you plainly where it can't.
Built for businesses that rely on paid ads for leads
Running Google Ads for your business? You're a target for click fraud. See how ClickGuardian protects your industry.
- Lawyers & Legal High CPC keywords
- Personal Injury Highest CPC legal niche
- Plumbers Emergency searches • competitive
- HVAC Seasonal spikes • emergency leads
- Roofers Storm season spikes • high intent
- Restoration Services Emergency leads • high ticket
- Locksmiths Very competitive • urgent calls
- Dentists High-value patient leads
- Home Services Competitive 'near me' ads
- Electricians Emergency + high-ticket installs
- Estate Agents Buyer & seller lead competition
- Claims Companies Competitive lead gen
- Driving Schools Local competition
- Pest Control Seasonal spikes • urgent leads
- Lead Generation Traffic quality & attribution risk
How much is click fraud costing you?
Almost 1 in 10 paid clicks shows a warning sign.
- Spend at risk each month
- $540
- Your ClickGuardian plan
- Starter $49
- Net saving each month
- $491
- Return
- 11.0x
Click fraud in 2026, in numbers
From 2.3 million paid clicks across ClickGuardian accounts, 22 July to 20 October 2026.
ClickGuardian first-party benchmark, 91 days to 20 Oct 2026
- $100B+ in 2025 estimated global ad fraud losses Statista / Juniper Research
- 10.9% ad fraud rate (unprotected campaigns) IAS 20th Media Quality Report
- +106% us bot fraud surge (year-over-year) DoubleVerify 2025 Global Insights Report
- 51% of all web traffic automated traffic exceeds human activity Imperva/Thales 2025 Bad Bot Report
Trusted by businesses just like yours
More than 2,000 businesses have trusted ClickGuardian with their ad spend.
"As a long time user of ClickGuardian, I can wholeheartedly recommend them to other agencies and advertisers, especially in very competitive niches."
"ClickGuardian is hands down one of the best companies. We've seen savings of more than £10,000."
"ClickGuardian is a great product. It has paid for itself literally 1000's of times over."
"The best click fraud tool by a country mile. Their manual rules are amazing for blocking IPs."
"ClickGuardian have saved our bacon. Very easy set-up and integration, plus extremely helpful."
"Setup was easy and support a pleasure to deal with. This tool has already saved us way more than it costs."
"I have been using ClickGuardian for over 3 years. The service has saved me a fortune."
Simple, honest pricing
Starter
For small businesses getting started with ad protection.
- 1 website
- 1 Google Ads account
- Unlimited clicks monitored
- VPN, TOR & proxy detection
- 3 months data retention
- Email support
- 7-day free trial
Professional
Most popularFor growing businesses that need full protection.
- 5 websites
- 5 Google Ads accounts
- Unlimited clicks monitored
- 1 Microsoft Ads account
- Custom block rules & campaign exclusions
- API access
- 6 months data retention
- Priority email support
Growth
For established businesses with bigger ad budgets.
- 15 websites
- 15 Google Ads accounts
- Unlimited clicks monitored
- 3 Microsoft Ads accounts
- API access
- 12 months data retention
- Priority support + live onboarding call
Scale
For high-spend advertisers who need full coverage.
- Unlimited websites
- Unlimited Google Ads accounts
- Unlimited clicks monitored
- Unlimited Microsoft Ads accounts
- Named account contact
- API access
- 24 months data retention
- Priority support
Frequently asked questions
What is click fraud?
How does ClickGuardian detect fake clicks?
Will this work with my Google Ads account?
Does ClickGuardian protect Performance Max campaigns?
How long does setup take?
Is there a free trial?
Can I cancel anytime?
Do you support Microsoft Ads?
How much money will I save?
Will it block real customers?
Ready to stop wasting money on fake clicks?
Join 2,000+ businesses that stopped paying for fake clicks. Setup takes about 5 minutes.