Stop Wasting Time on Fake Leads
Fake leads are a silent killer. You block ad fraud, then a bot-submitted form wastes your CRM and sales team. Click Guardian detects fake leads BEFORE they reach your sales team — saving hours daily.
The Real Cost of Spam Leads
You block click fraud — but bot-submitted forms still get through. 30-50% of leads from paid ads are spam or bot-submitted. Every fake lead costs your team time, money, and morale.
Click Fraud Blocked
You already block fraudulent clicks on your ads. But the bots have adapted. They now submit your forms directly, bypassing click fraud protection entirely.
30-50% Are Spam
Nearly half of all leads from paid ads are spam, bot-submitted, or generated by competitors. Your sales team wastes hours chasing contacts that will never convert.
$15-25 Per Fake Lead
Each fake lead costs 30 minutes of your team's time at $30-50/hr. That's $15-25 per fake lead in wasted labour alone — before you count CRM clutter and damaged morale.
Lead Gen Company
- 100 leads/day, 30% fake = 30 fake leads/day
- 30 mins each = 15 hours wasted daily
- Monthly cost: $7,500/month in wasted labour
Local Service Business
- 50 leads/month, 50% fake = 25 fake leads/month
- 30 mins each = 8 hours wasted monthly
- Monthly cost: $240/month + reputation damage
The Bot Lead Attack Vector
Fake leads come from five distinct sources. Understanding each type is the first step to blocking them. Combined, they account for 30-60% of leads from paid ads.
Competitor Testing
Competitors submit fake business information to waste your sales team's time, drain your resources, and understand your follow-up process.
Bot-Submitted Forms
Automated bots fill your forms with random or test data. They bypass basic bot detection and flood your CRM with junk leads.
Spam Lead Networks
Mass-generated leads sold to multiple companies simultaneously. The same "lead" is submitted to dozens of competitors, diluting value and wasting everyone's time.
Testing & Competitor Spy
Marketing agencies and competitors testing your funnels, landing pages, and follow-up sequences. They submit forms to reverse-engineer your sales process.
Invalid & Auto-Generated Data
Garbage email addresses, invalid phone numbers, randomly generated names, and disposable contact details. These leads look partially real but are completely worthless. They pollute your CRM data and skew your conversion metrics.
Total: 30-60% of leads from paid ads are fake
Without dedicated fake lead detection, your sales team is spending a third to half of their time on leads that will never convert.
Form Intelligence Powered by AI
Six independent detection signals work together to score every form submission. Each signal catches a different type of fake lead that other signals might miss.
Typing Patterns
Catches 75% of botsWe measure inter-keystroke timing, typing velocity, correction patterns, and rhythm variations. Real humans type with natural imperfections — bots type with machine precision.
Measures: Keystroke intervals, typing speed variance, backspace frequency, pause patterns between fields
Form Interaction Behaviour
Catches 65% of botsHumans tab between fields, scroll back up, re-read questions, and change answers. Bots fill forms top-to-bottom without hesitation.
Measures: Time per field, tab usage, backtracking frequency, field re-visits, scroll behaviour within form
Data Quality Patterns
VariableWe validate the data itself: is the phone number real? Is the email domain disposable? Does the name pattern match known spam generators?
Measures: Phone number validity, email domain reputation, name pattern analysis, address consistency
Submission Velocity
Catches 40% of botsTime from page load to form submission. Humans read your page, consider the offer, then fill the form. Bots submit in seconds.
Measures: Page load to first interaction, first interaction to submission, total session duration
Cross-Form Patterns
Catches 30-50% of spamData deduplication across all leads in our network. The same email, phone, or name submitted to multiple businesses is a strong spam signal.
Measures: Cross-customer deduplication, submission frequency, data pattern matching across network
Device Fingerprinting Integration
Network SignalDoes the form submitter match the device that clicked the ad? A mismatch between the click fingerprint and form fingerprint is a strong fraud signal, powered by our bot detection engine.
Measures: Click-to-form device consistency, browser fingerprint match, IP continuity
Combined: Fake Lead Score (0-100)
80-100
High Confidence Real
Pass directly to your sales team
50-79
Uncertain — Flag for Review
Route to a review queue before sales
<50
Likely Fake — Warn Sales
Auto-filter or flag with warning
Real-Time Fake Lead Intelligence
Every lead scored, every submission tracked. Your dashboard gives you full visibility into lead quality with actionable insights to improve your pipeline.
Dashboard Views
Real-Time Feed
Live stream of incoming leads with instant scoring
Fake Lead Log
Complete history of flagged submissions with evidence
Quality Metrics
Track lead quality trends over time by source and campaign
Detailed Analysis
Drill into any lead to see every detection signal and score
Bulk Export
Export clean or flagged leads for external analysis
Key Features
Automated Filtering
Automatically route fake leads away from your sales team. Set score thresholds and let the system handle the rest.
Manual Override
Mark flagged leads as "actually real" to train the AI. Your feedback improves detection accuracy over time.
Form Integration
Connect any form platform via native integrations or webhooks. No code changes to your existing forms required.
CRM Sync
Push lead quality scores directly into your CRM. Flag, tag, or auto-close fake leads without manual intervention.
Custom Workflows
Build custom rules for handling fake leads: auto-delete, route to review, notify compliance, or trigger Zapier automations.
Lead Quality Score (0-100)
We Protect Your Lead Data
Analysing form submissions requires handling sensitive data. Here is exactly what we do and do not do with your lead information.
What We Analyse
- Form submission data
- Typing & interaction timing
- Device fingerprints
- Session metadata
What We Don't Do
- Store data longer than needed
- Sell your lead data
- Share lead details externally
- Use data for advertising
Your Control
- Delete data anytime
- View all stored data
- Disable the feature entirely
- Full data export on request
GDPR
Compliant
CCPA
Compliant
256-bit SSL
Encrypted
Reclaim Hours Daily
Every fake lead you catch is time your sales team gets back. Here is what that looks like in real numbers.
Lead Generation Business
BetaLocal Plumber
BetaCleaner CRM
No more junk data polluting your pipeline
Better Data
Accurate conversion metrics and reporting
Improved Morale
Sales team focuses on real opportunities
Accurate Metrics
True conversion rates for ad optimisation
Works With Everything You Use
Connect your existing form platforms and CRMs in minutes. No code changes required. Fake Lead Detection plugs into your existing workflow.
Form Platforms
CRM Platforms
Setup in 5 Steps
Connect your ads account
Add tracking script to your site
Connect your form platform
Set scoring thresholds
Connect your CRM (optional)
15 min
Total setup time
No code changes required. Our setup wizard guides you through connecting your ads account, adding the tracking script, and linking your form platform. Combine with click fraud protection and Google Ads protection for end-to-end fraud defence.
Frequently asked questions
We analyse typing patterns (speed, naturalness), form submission timing, data quality, device consistency with the original click, and cross-form patterns. Combined, these signals identify fake leads with 85%+ accuracy.
We support major platforms (HubSpot, Salesforce, Gravity Forms, Formstack, Typeform, etc.) and any custom form via webhooks. If your form accepts data, we can analyse it.
Yes. Your dashboard shows every lead with a Fake Lead Score. Flagged leads are separate; you can review them, mark them as 'actually real' (if wrong), or delete them. This trains our AI to improve accuracy.
You choose: automatically filter them from your sales team, route to a separate list, auto-close them in your CRM, or send to a compliance team. You control the workflow.
Rarely. Our false positive rate is under 5%. Real leads, even from unusual locations or devices, are not flagged. If our system flags a real lead by mistake, you can mark it as 'real' to improve our AI.
Fake Lead Detection is currently in Beta. You can request early access today. Beta users get full feature access during the beta period at no extra cost.
Ready to stop wasting money
on fake clicks?
Join thousands of businesses that save money every month with ClickGuardian. Setup takes less than 5 minutes.