Beta · Early access available

Stop wasting time on fake leads

Fake leads are a silent killer. You block ad fraud, then a bot-submitted form wastes your CRM and sales team. ClickGuardian detects fake leads BEFORE they reach your sales team — saving hours daily.

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Powered by AI form analysis Real-time spam detection All major form platforms
Is this you?

Sound familiar?

The problem

The real cost of spam leads

In plain English

Blocking fake clicks isn’t the end of it. Bots fill in your forms too.

You block click fraud — but bot-submitted forms still get through. 30-50% of leads from paid ads are spam or bot-submitted. Every fake lead costs your team time, money, and morale.

Click Fraud Blocked

You already block fraudulent clicks on your ads. But the bots have adapted. They now submit your forms directly, bypassing click fraud protection entirely.

30-50% Are Spam

Nearly half of all leads from paid ads are spam, bot-submitted, or generated by competitors. Your sales team wastes hours chasing contacts that will never convert.

$15-25 Per Fake Lead

Each fake lead costs 30 minutes of your team's time at $30-50/hr. That's $15-25 per fake lead in wasted labour alone — before you count CRM clutter and damaged morale.

Lead Gen Company

  • 100 leads/day, 30% fake = 30 fake leads/day
  • 30 mins each = 15 hours wasted daily
  • Monthly cost: $7,500/month in wasted labour

Local Service Business

  • 50 leads/month, 50% fake = 25 fake leads/month
  • 30 mins each = 8 hours wasted monthly
  • Monthly cost: $240/month + reputation damage
Attack vectors

The bot lead attack vector

In plain English

Where fake leads come from, and why each kind gets past basic filters.

Fake leads come from five distinct sources. Understanding each type is the first step to blocking them. Combined, they can account for a large share of the leads from paid ads.
01 / 05
Less common

Competitor Testing

In plain English A rival fills in your form to waste your team’s time.

Competitors submit fake business information to waste your sales team's time, drain your resources, and understand your follow-up process.

A large share of leads from paid ads can be fake

Without dedicated fake lead detection, your sales team spends time on leads that will never convert.

Detection method

Form intelligence powered by AI

In plain English

We look at how a form was filled in, not just what was typed.

Six independent detection signals work together to score every form submission. Each signal catches a different type of fake lead that other signals might miss.

1

Typing Patterns

Behaviour signal

We measure inter-keystroke timing, typing velocity, correction patterns, and rhythm variations. Real humans type with natural imperfections — bots type with machine precision.

Measures:Keystroke intervals typing speed variance backspace frequency pause patterns between fields
2

Form Interaction Behaviour

Behaviour signal

Humans tab between fields, scroll back up, re-read questions, and change answers. Bots fill forms top-to-bottom without hesitation.

Measures:Time per field tab usage backtracking frequency field re-visits scroll behaviour within form
3

Data Quality Patterns

Data check

We validate the data itself: is the phone number real? Is the email domain disposable? Does the name pattern match known spam generators?

Measures:Phone number validity email domain reputation name pattern analysis address consistency
4

Submission Velocity

Timing signal

Time from page load to form submission. Humans read your page, consider the offer, then fill the form. Bots submit in seconds.

Measures:Page load to first interaction first interaction to submission total session duration
5

Cross-Form Patterns

Network signal

Data deduplication across all leads in our network. The same email, phone, or name submitted to multiple businesses is a strong spam signal.

Measures:Cross-customer deduplication submission frequency data pattern matching across network
6

Device Fingerprinting Integration

Network signal

Does the form submitter match the device that clicked the ad? A mismatch between the click fingerprint and form fingerprint is a strong fraud signal, powered by our bot detection engine.

Measures:Click-to-form device consistency browser fingerprint match IP continuity

Combined: Fake Lead Score (0-100)

80-100 High Confidence Real Pass directly to your sales team
50-79 Uncertain — Flag for Review Route to a review queue before sales
<50 Likely Fake — Warn Sales Auto-filter or flag with warning
Dashboard

Real-time fake lead intelligence

In plain English

Every lead gets a score, so your team knows which ones to call first.

Every lead scored, every submission tracked. Your dashboard gives you full visibility into lead quality with actionable insights to improve your pipeline.

Incoming leads, scored Live
21:32:35 Sarah C. · boiler service quote Real
21:32:28 asdf qwerty · 07000 000000 Likely fake
21:32:21 Priya N. · kitchen refit enquiry Real
21:32:14 Mark T. · 4th enquiry this month Review
21:32:07 J. Smith · disposable email Likely fake
21:32:00 Tom B. · emergency call-out Real

Illustrative feed. Flagged leads sit in a separate list you can review.

Dashboard views

Real-Time Feed

Live stream of incoming leads with instant scoring

Fake Lead Log

Complete history of flagged submissions with evidence

Quality Metrics

Track lead quality trends over time by source and campaign

Detailed Analysis

Drill into any lead to see every detection signal and score

Bulk Export

Export clean or flagged leads for external analysis

Key features

Coming soon

Today, ClickGuardian monitors and scores every lead. The actions below — automated filtering, CRM sync, and custom workflows — are on the immediate roadmap and will roll out to all customers as they ship.

Automated Filtering

Automatically route fake leads away from your sales team. Set score thresholds and let the system handle the rest.

Manual Override

Mark flagged leads as "actually real" to train the AI. Your feedback improves detection accuracy over time.

Form Integration

Connect any form platform via native integrations or webhooks. No code changes to your existing forms required.

CRM Sync

Push lead quality scores directly into your CRM. Flag, tag, or auto-close fake leads without manual intervention.

Custom Workflows

Build custom rules for handling fake leads: auto-delete, route to review, notify compliance, or trigger Zapier automations.

Lead quality score (0-100)

0 — Likely Fake 50 — Uncertain 100 — High Quality
Data privacy

We protect your lead data

In plain English

We use your lead data to spot fakes. We never sell it or share it.

Analysing form submissions requires handling sensitive data. Here is exactly what we do and do not do with your lead information.

What We Analyse

  • Form submission data
  • Typing & interaction timing
  • Device fingerprints
  • Session metadata

What We Don't Do

  • Store data longer than needed
  • Sell your lead data
  • Share lead details externally
  • Use data for advertising

Your Control

  • Delete data anytime
  • View all stored data
  • Disable the feature entirely
  • Full data export on request

GDPR

Compliant

CCPA

Compliant

256-bit SSL

Encrypted

ROI

Reclaim hours daily

In plain English

Fewer junk leads means more time for the real ones.

Every fake lead you catch is time your sales team gets back. Here is what that looks like in real numbers.

Lead Generation Business

Beta
Daily leads
100
Fake leads flagged (35%)
35
Time saved per lead
30 mins
Monthly time saved
17 hours
Monthly savings
$510/month
Annual savings
$6,120/year

Local Plumber

Beta
Monthly leads
50
Fake leads flagged (40%)
20
Time saved per lead
15 mins
Monthly time saved
5 hours
Monthly savings
$200/month
Annual savings
$2,400/year

Cleaner CRM

No more junk data polluting your pipeline

Better Data

Accurate conversion metrics and reporting

Improved Morale

Sales team focuses on real opportunities

Accurate Metrics

True conversion rates for ad optimisation

Integrations

Works with everything you use

In plain English

Your forms and CRM, connected. Scoring works today; two-way integrations ship next.

Coming soon
Native form-platform and CRM integrations are on the immediate roadmap. Today, ClickGuardian monitors and scores every lead so you can see fake-lead activity in your dashboard. The two-way integrations below ship next, alongside Custom Workflows and CRM Sync.

Form Platforms

  • Gravity Forms
  • Formstack
  • HubSpot Forms
  • Salesforce Forms
  • WPForms
  • Typeform
  • JotForm
  • Unbounce
  • Leadpages
  • Custom HTML
  • Zapier

CRM Platforms

  • HubSpot
  • Salesforce
  • Pipedrive
  • Zendesk
  • Zapier

Setup in 5 Steps

15 minTotal setup time
  1. 1 Connect your ads account 2 min
  2. 2 Add tracking script to your site 3 min
  3. 3 Connect your form platform 5 min
  4. 4 Set scoring thresholds 3 min
  5. 5 Connect your CRM (optional) 2 min

No code changes required. Our setup wizard guides you through connecting your ads account, adding the tracking script, and linking your form platform. Combine with click fraud protection and Google Ads protection for end-to-end fraud defence.

FAQ

Frequently asked questions

How do you detect fake leads?
We analyse typing patterns (speed, naturalness), form submission timing, data quality, device consistency with the original click, and cross-form patterns. Combined, these signals identify fake leads with 85%+ accuracy.

Does this work with any form platform?
We support major platforms (HubSpot, Salesforce, Gravity Forms, Formstack, Typeform, etc.) and any custom form via webhooks. If your form accepts data, we can analyse it.

Can I see which leads are fake?
Yes. Your dashboard shows every lead with a Fake Lead Score. Flagged leads are separate; you can review them, mark them as 'actually real' (if wrong), or delete them. This trains our AI to improve accuracy.

What happens to fake leads I flag?
You choose: automatically filter them from your sales team, route to a separate list, auto-close them in your CRM, or send to a compliance team. You control the workflow.

Will fake lead detection block real leads by mistake?
Rarely. Our false positive rate is under 5%. Real leads, even from unusual locations or devices, are not flagged. If our system flags a real lead by mistake, you can mark it as 'real' to improve our AI.

Is this available now?
Fake Lead Detection is currently in Beta. You can request early access today. Beta users get full feature access during the beta period at no extra cost.
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