Click Fraud Protection for Every Industry
From lawyers to plumbers, every business running Google Ads or Microsoft Ads is a target. Find your industry below and see how ClickGuardian can protect your ad spend.
Choose Your Industry
Every industry page covers typical keyword costs, the warning signs to look for and a calculator seeded with that market's numbers.
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Lawyers & Legal
Protect high-CPC legal campaigns from click fraud. -
Personal Injury
Protect the highest CPC campaigns in the industry. -
Plumbers
Stop competitors draining your plumbing ad budget. -
HVAC
Protect heating & cooling emergency ad campaigns. -
Roofers
Protect roofing leads from click fraud. -
Restoration Services
Protect water damage & restoration emergency leads. -
Locksmiths
Locksmith ads are highly competitive. Protect every click. -
Dentists
Protect your dental practice ads from fake clicks. -
Home Services
Protection for HVAC, roofing, pest control and more. -
Electricians
Keep your electrical services ads reaching real customers. -
Estate Agents
Protect property ads from fraudulent traffic. -
Claims Companies
Protect high-value claims lead campaigns. -
Driving Schools
Protect your driving school ads from wasted spend. -
Pest Control
Stop competitors draining your pest control ad budget. -
Lead Generation
Ensure lead quality and prevent fake submissions.
Typical cost per click and warning-sign rate
Warning-sign rates are from our October 2026 benchmark. Where we don't report an industry separately, it shows the 9% average; 1 in 10 advertisers saw 14% or more.
| Industry | Typical CPC | Warning-sign rate | Why it's targeted |
|---|---|---|---|
| Lawyers & Legal | $6–$15 | 9% (average) | High CPC keywords |
| Personal Injury | $20–$100 | 9% (average) | Highest CPC legal niche |
| Plumbers | $8–$25 | 12.2% | Emergency searches • competitive |
| HVAC | $6–$30 | 12.2% | Seasonal spikes • emergency leads |
| Roofers | $8–$20 | 9% (average) | Storm season spikes • high intent |
| Restoration Services | $15–$80 | 9% (average) | Emergency leads • high ticket |
| Locksmiths | $8–$25 | 13.2% | Very competitive • urgent calls |
| Dentists | $4–$20 | 9% (average) | High-value patient leads |
| Home Services | $5–$25 | 9% (average) | Competitive 'near me' ads |
| Electricians | $2.50–$10 | 9% (average) | Emergency + high-ticket installs |
| Estate Agents | $1.50–$6 | 9% (average) | Buyer & seller lead competition |
| Claims Companies | $10–$50 | 9% (average) | Competitive lead gen |
| Driving Schools | $1–$5 | 9% (average) | Local competition |
| Pest Control | $3–$15 | 9% (average) | Seasonal spikes • urgent leads |
| Lead Generation | $3–$20 | 9% (average) | Traffic quality & attribution risk |
Don't See Your Industry?
ClickGuardian works for any business running Google Ads or Microsoft Ads. Our fraud detection technology is industry-agnostic — we protect clicks regardless of your vertical.
Marketing a manufacturer or engineering firm? See our comparison of the best manufacturing marketing agencies UK.
How ClickGuardian Protects Your Industry
Connect Your Ads
Link your Google Ads or Microsoft Ads account in under 5 minutes.
We Detect Fraud
Our AI analyzes every click in real-time, scoring traffic quality and identifying fraud.
You Save Money
Fraudulent clicks are blocked automatically. Your budget goes to real customers.
Ready to stop wasting money on fake clicks?
Join thousands of businesses that save money every month with ClickGuardian. Setup takes less than 5 minutes.