We Started ClickGuardian Because We Were Losing Money Too
We tried every click fraud solution on the market — none were honest about what they could actually catch. So we built our own. Now we protect 2,000+ businesses from fraudulent clicks.
Before ClickGuardian, We Were Losing Too
Before ClickGuardian, we were PPC advertisers ourselves. We'd launch campaigns for clients, watch clicks roll in, and see nothing convert. The pattern was obvious — phantom clicks, bot traffic, competitors clicking our ads.
We looked for solutions and found vendor lock-in, black-box pricing, detection tools that missed obvious fraud, and inflated claims about detection rates.
We talked to agency partners, e-commerce businesses, lead gen companies. Same story everywhere. The click fraud problem was worse than anyone publicly admitted.
Vendor lock-in and black-box pricing
Hidden fees and long contracts made it impossible to switch or even understand what you were paying for.
Detection tools that missed obvious fraud
Bot clicks from the same IP, ten times a day, slipping through undetected. Basic fraud that should have been caught.
No transparency about what they were catching
Dashboards showed big numbers but no evidence. You just had to trust that the tool was working.
Inflated claims about detection rates
Every vendor claimed 99% detection. None could explain their methodology or show real proof.
From Frustration to Protection
Founded by Dan Slay
Started in Chelmsford, UK with a simple goal: build click fraud protection that actually works and doesn't hide behind inflated numbers.
First 500 customers
Early traction in the lawyer and home services verticals — industries hit hardest by competitor click fraud and high CPCs.
Built Verideon — our proprietary intelligence platform
Moved away from third-party detection APIs and built our own full-stack fraud detection engine from the ground up.
Hit 1,000+ protected businesses
Crossed the 1,000-customer milestone with strong word-of-mouth growth from agencies and small businesses.
Multi-platform expansion
Added Microsoft Ads support alongside Google Ads, giving customers protection across both major PPC platforms.
Global expansion
Moved to the clickguardian.ai domain, expanded internationally, and continued scaling detection capabilities for global ad networks.
Agency partner program and advanced lead validation
Launching dedicated tools for agencies managing multiple client accounts, plus lead-level fraud validation to catch form spam and fake leads.
Verideon: Our Proprietary Intelligence Platform
Most click fraud tools rely on third-party detection APIs and shared databases. We took a different approach. We built Verideon — our own full-stack detection engine — so we control every layer of the analysis.
That means faster detection, fewer false positives, and complete transparency into why a click was flagged. No black boxes. No guesswork.
Device Fingerprinting
Identify devices across sessions using 100+ browser and hardware signals. Even when IPs change, we recognise the same device coming back.
Traffic Pattern Analysis
Detect anomalies in historical traffic patterns and click timing. We learn what normal looks like for your campaigns and flag anything unusual.
Bot & Automation Signatures
Recognise automated tools like Selenium, Puppeteer, and click bots. We detect the telltale signs that no human browser produces.
Competitor Behaviour Analysis
Identify repeated clicks from competitors and their networks. We track patterns that indicate deliberate budget-draining attacks on your campaigns.
Geo-IP Matching
Flag clicks from geographic locations that don't match your target audience. Spot VPN abuse, proxy traffic, and datacenter IPs that indicate fraud.
Temporal Pattern Detection
Spot suspicious timing patterns like clicks at 3AM on business service ads. Real customers don't search for plumbers at midnight — bots do.
Because we built Verideon, we control the detection logic. No vendor dependencies. We know exactly why we flag a click as fraudulent — and we can show you the evidence.
Values That Drive Everything We Build
Transparency Above All
We tell you what we can catch and what we can't. Click fraud detection isn't magic. Real fraud will always slip through. We don't pretend otherwise.
Customer-First
We started as customers with a problem. We build features our customers ask for. If it doesn't help protect ad spend, we don't build it.
Honest Pricing
No hidden per-click fees. No surprise multipliers. Our pricing is straightforward because we remember the days of pricing black boxes.
Continuous Learning
Fraud tactics evolve weekly. Our Verideon platform updates constantly. We invest heavily in threat intelligence so our customers don't have to.
Built by People Who Understand PPC
ClickGuardian is built by people who understand PPC and the real cost of wasted ad spend. Our founding team comes from agency backgrounds. Our engineers built fraud detection at scale. Our customer success team are ex-marketers.
We're based in Chelmsford, Essex, but we work with businesses globally. We're small enough to care about every customer — and we're growing fast enough to keep improving.
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