The ClickGuardian Blog

Up to 30-60% of leads from Google Ads are fake or spam. Learn how fake leads happen, what they cost your business, and how to detect them before they waste your sales team's time.

The definitive guide to click fraud. Learn how it works, who commits it, the real costs, detection methods, and how to protect your ad campaigns from fraudulent clicks.

The digital advertising landscape is undergoing a seismic shift as artificial intelligence reshapes the way businesses approach their advertising...

You're pouring money into Google Ads and Meta Ads but not seeing the returns you expect. What if invisible clicks are draining your budget without...

In the fast-paced world of digital marketing, keeping your advertising budget secure is more critical than ever. As businesses pour resources into...

When it comes to PPC, it is essential that your campaigns are optimised and your budget isn't being wasted. There are a number of different campaign types...

When you first start with PPC (Pay-Per-Click), it can often be daunting as there is a lot of terminology you might not understand. With PPC being...

As a business there are plenty of ways to generate traffic to your site. However, there are two very popular methods of marketing that many businesses...

If you are running a Google Ads campaign, you are most likely aware that you bid on a range of keywords related to your business. But sometimes there are...

Over the years there has been a dramatic increase in the amount of online advertising that is available to businesses.

Click Farms might sound like an odd concept but they are actually one of the most common methods to commit click fraud.

At Click Guardian we are always listening to customer feedback and requested features. One of the most requested features was the ability to export...

Google Ads is one of the largest advertising platforms in the world, with an estimated 90% share of all global searches and millions of ad clicks a day....

With the recent re-launch of Click Guardian - with new features and a more comprehensive level of protection for any PPC campaign – it became apparent...

Competitor click fraud is a growing and costly problem within PPC campaigns and whether it's a one-man band small business or large corporation, the...

It may come as no surprise that BING Ads are susceptible to BING click fraud. In simple terms, click fraud, regardless of the search engine, will...

Click fraud Bots are a nuisance and, it would seem, both click fraud and Bots make the perfect partners in crime. After all, Bots offer fraudsters an...

How to Budget Google Ads? Many Google Ads users ponder over the perennial question of how to budget effectively for their Google Ads campaigns. The simple...

Click Fraud and VPNs – or Virtual Private Networks have an interesting and intertwined relationship. In much the same way click fraud and bots are used to...

In the event you'd like to try and get a refund from Google Ads for invalid click activity, also known as click fraud, the best possible way at the time...

Click fraud is an increasing concern for online advertisers and the methods to tackle the problem are not always forthcoming. It would seem that there is...

Google Ads advertising services are supplied by their European office, which is based in the Republic of Ireland. Although both countries charge VAT, the...

Enabling the Invalid Clicks columns in Google Ads can often be overlooked. However, there are some advantages to knowing which campaigns are worst...

The display network can be a great asset to your PPC campaigns. However the display network is not immune to the issue of display network click fraud, in...

If you thought click fraud was as basic as a competitor with a grudge clicking on your PPC ads then think again. Click fraud is a global problem that...

It cannot be denied, click fraud costs money. A lot of money, and it's not going to get better any time soon. Unfortunately, the amount of lost revenue is...

When the first incarnation of Google Ads was launched in October 2000 (formerly Google Adwords), it's safe to say that it changed online marketing...

If you're running a PPC campaign on Google's AdWords (the world's premier PPC network) then it can sometimes be frustrating to see your business competing...

You're suspicious that someone's clicking on your AdWords ads as your spend has increased dramatically and all of a sudden enquiries have dropped. It's...

A dream tool for any PPC manager is having the insights to identify visitors who do not convert and with this information have the ability to block them...

Limiting your exposure to click fraud will result in more profitability from your Google Ads campaigns. Whilst adding a layer of protection to prevent...

We understand that the world of click fraud can seem a bit confusing and littered with technical jargon at times. You may have heard of click fraud...

With a relationship built on trust between Google and advertisers it's no wonder that click fraud has become a real-world issue that many advertisers are...

Click fraud is an increasingly common problem for businesses who use pay-per-click (PPC) advertising. It involves the pay-per-click ads (such as those on...

Pay-per-click (PPC) advertising such as Google's Ads is becoming more and more important to many locksmith business's marketing efforts. When used well,...

Are you a victim of fake clicks on your Google Ads ads? It's a growing issue amongst Google Ads advertisers that is showing no signs of receding.

Since 1998, Churchill Knight & Associates Ltd have helped over 10,000 contractors legally maximise their take home pay. We provide tailored accountancy...

Choosing the perfect settings for Click Guardian is vital to ensure the effectiveness of the service. Blocking a visitor with Click Guardian will result...

With rising costs of advertising using Google Ads, it's not surprising how Google Ads advertisers commonly suspect competitors clicking my ads. Clicking...

Google Ads click fraud can be defined as the activity of a competitor, person or bot intentionally and maliciously clicking on a competitor's ad with the...

Ever wondered how to stop competitors clicking Google Ads? This is a common question that we encounter every day from small and medium businesses at...