White Label PPC in 2026: Services, Tools and What Each Costs

White label PPC means one of two quite different things, and buying the wrong one is the most common mistake agencies make here. White label PPC fulfilment is a provider running Google Ads campaigns for you, under your brand, invisibly: your client thinks your team did the work. White label PPC software is a tool carrying your branding while your team runs the ads: reporting platforms, dashboards and click fraud protection your clients see as yours. Fulfilment buys you capacity. Software buys you margin on work you already do. This guide covers both, with published prices where vendors publish them.

Last updated: September 2026. Every provider and tool below was checked live on 1 September 2026.

What does white label PPC actually mean?

The phrase covers two business models that share a word and almost nothing else.

In the fulfilment model, you sell PPC management to your client, and a third party does the work. They never speak to your client, reports arrive with your logo on them, and you keep the difference between what you charge and what they charge you. You are buying capacity and expertise you do not have to hire. The risk is that the quality of your service is now somebody else’s decision.

In the software model, your team runs the campaigns and a tool carries your branding. Reporting platforms are the obvious example, but the category also covers call tracking, dashboards and click fraud protection. You are buying margin and presentation on work you already do. The risk is smaller and so is the upside.

Most agencies end up buying both, and for different reasons: fulfilment when a client wants a channel the team cannot staff, software when the team can do the work but the reporting looks like somebody else’s product.

White label PPC fulfilment services

Three UK providers that run campaigns under a reseller’s brand. Ordering is by how much they publish about pricing, not by quality, and none of them paid to appear.

The PPC People

The PPC People is the most transparent provider we found on price, which in this category is unusual enough to be the headline. It publishes tiered monthly rates per client: £160 for one to five campaigns, £220 for one to ten, £440 for five or more, and price on application above £5,000 of monthly ad budget. Those figures exclude the ad spend itself. It manages Google Ads under your agency’s branding, sends reports carrying your logo, and publishes Google Partner Agency status along with case studies quoting specific outcomes. It is UK-based and contactable on a Colchester number.

Distribute Digital

Distribute Digital runs what it calls a 100% unbranded service from Birmingham: campaign strategy, keyword research, ad copywriting and A/B testing across Google and Microsoft Ads, with custom-branded reporting and live performance dashboards for your clients. It publishes Google Partner certification, names its team, and shows case studies with performance metrics. It does not publish pricing, so the fee model is a conversation. Worth knowing before you visit: parts of the site show duplicated sections and broken images, which reads as maintenance neglect rather than anything sinister, but it is a fair thing to raise on a first call.

Oxedent

Oxedent Marketing Ltd is registered in England and Wales (company 14738212) with offices in London and India, and it is the only provider here publishing a percentage-of-spend model rather than a flat fee, charging roughly 25% of managed ad spend. It covers Google Ads and Meta alongside landing page and banner design, and publishes Google Business Partner and Meta Business Partner credentials plus Trustpilot reviews. Delivery is split between the UK and India, which is neither good nor bad in itself but is the kind of thing your client may eventually ask about, so decide your answer before you resell it.

White label PPC software

Four tools that carry your branding while your team runs the work. The reporting platforms are listed first because that is where most agencies start, and click fraud protection last because it is the one most agencies have not considered.

AgencyAnalytics

AgencyAnalytics is the volume option for client reporting at $20 per client per month, billed monthly, with a 20% saving on annual billing. White-label branding is included in the base plan rather than gated behind a higher tier, which is the detail that matters when you are comparing it with tools that charge extra for your own logo. It connects 85 or more integrations, gives clients their own portal, and includes unlimited staff and client users. There is a 14-day free trial and a 30-day money-back guarantee, and volume pricing exists above 25 clients.

Swydo

Swydo is a single plan at €69 a month billed monthly, or €62 a month billed annually, covering your first ten data sources. Each connected ad account counts as a data source, and beyond ten they are €4.50 each, falling to €3.00 above 100. Full white-labelling and custom domain hosting are included, so dashboards can sit on your own subdomain rather than a vendor URL, which is the strongest branding story of the three reporting tools here. There is a 14-day free trial.

Whatagraph

Whatagraph sits at the enterprise end: its Max plan is €699 a month billed annually, metered on credits rather than clients, with white-label customisation and unlimited users and reports. That is roughly ten times Swydo’s entry point, so it is aimed at agencies whose reporting is itself a deliverable, with data warehouse transfers to BigQuery and Looker Studio and public API access on the higher tier. If your reporting need is “put our logo on it”, the two tools above do that for a fraction of the money.

Fraud Blocker

Fraud Blocker is worth naming here for a reason that helps you more than it helps us: it includes white-label features on every tier, starting at $79 a month billed monthly or $63 a month billed annually for 5,000 ad clicks and one website. Its Pro plan is $99 a month for 25,000 clicks across 50 websites, which is the tier most agencies would actually need. It covers Google Ads plus Facebook and Instagram, and rates 4.6 on G2 from 68 reviews. It does not cover Microsoft Advertising on any plan.

ClickGuardian

Full disclosure: ClickGuardian publishes this page, and this is our own product rather than an independent recommendation. Every other entry on this page was assessed the same way and none of them paid to be here, but you should weight this entry accordingly.

ClickGuardian is click fraud protection for Google Ads, starting at $49 a month on monthly billing with a 7-day free trial, and it offers two routes for agencies. The agency partner programme pays 20% recurring revenue share from your first client, rising to 25% and then 30%, for the life of every client, with no minimum commitment and your clients billed by us directly. The white label programme is a private wholesale arrangement: you buy at wholesale rates agreed when you join, bill your clients at your own prices, and own first-line support, with a minimum of 10 active accounts because each white label partner runs on dedicated infrastructure. Rates are agreed privately rather than published, and improve with volume.

The reason click fraud protection works as a white-label line is arithmetic rather than branding. Across the accounts we protect, ClickGuardian analyses over 1.5 million paid clicks a month and flags around 29% of them as invalid. An agency that can show a client that number every month is answering the question every PPC client eventually asks, which is where the wasted budget went. Full terms are on the partner programme page.

What revenue share do click fraud tools pay agencies?

Percentages get quoted in pitches. Duration is what actually determines what you earn, and it is the number vendors are quietest about.

Vendor	Agency revenue share	Duration
ClickGuardian	20% rising to 25% and 30%	Life of the client
TrafficGuard	20% (sales partner), or 20% to 30% rebate by tier	Lifetime recurring
ClickCease	25% recurring	24 months
ClickGUARD	20% rising to 35% by monthly volume	12 months per customer
Fraud Blocker	White-label features included on all tiers	Not a revenue share

Read that table on the right-hand column. ClickGUARD pays the highest headline rate on this list at 35%, but it stops after 12 months, so a client you keep for three years pays you for one. ClickCease runs to 24 months. ClickGuardian and TrafficGuard both pay for as long as the client stays, which is the structure that matters if your agency retains clients for years rather than quarters. All four were checked against each vendor’s published partner terms on 1 September 2026.

How do you choose between white label PPC fulfilment and software?

Three questions decide it. First, is the gap you are filling capacity or margin? If you cannot staff the work, you need fulfilment, and the £160 to £440 a month range above is your benchmark. If you can do the work but it does not look like yours, you need software at $20 to €69 a month. Second, how long do your clients stay? Revenue share duration matters more than percentage past about 18 months, and the table above inverts if you read only the percentage column. Third, what does your client actually see? A branded dashboard is presentation. A monthly number showing how much wasted spend was blocked is evidence, and it is considerably harder for a client to churn away from.

If you are weighing up the click fraud side specifically, the click fraud protection feature overview covers how detection works, and pricing lists the published rates the agency programme is built on.

Frequently asked questions

What is white label PPC?

White label PPC is either a provider running Google Ads campaigns under your agency’s brand, so your client believes your team did the work, or software carrying your branding while your team runs the campaigns. The first buys capacity, typically at £160 to £440 a month per client in the UK. The second buys margin and presentation, typically at $20 to €69 a month for reporting tools. Both are legitimate and most growing agencies use both, for different clients.

How much does white label PPC cost in the UK?

Fulfilment providers that publish rates charge from £160 a month per client for a small campaign set up to £440 a month for larger accounts, excluding the ad spend itself, and some charge a percentage of managed spend instead at around 25%. White-label reporting software runs from $20 per client per month to €699 a month at the enterprise end. White-label click fraud protection either starts at a published rate, from $49 a month for ClickGuardian or $79 a month for Fraud Blocker, or moves to private wholesale rates once you pass a minimum account count.

Is white label PPC worth it for a small agency?

For fulfilment, the arithmetic is straightforward: if you can sell management at £600 a month and buy it at £220, you make £380 without hiring. The risk is that service quality is now outside your control, so start with one client rather than a book of them. For software, the case is stronger at small scale because the cost is per client and the branding benefit applies from your first account. Click fraud protection sits slightly apart: it is the one white-label line that produces a monthly number your client can see, which tends to make retainers easier to defend.

Can you white label click fraud protection?

Yes, and it is the least crowded of the white-label categories. Fraud Blocker includes white-label features on every tier from $79 a month. ClickGuardian runs a private white label wholesale programme with a 10-account minimum, alongside an agency partner programme paying 20% to 30% revenue share for the life of the client with no minimum. Most agencies start on a revenue share and move to wholesale once they have enough accounts to justify it.

What should I ask a white label PPC provider before signing?

Five things. Who owns the Google Ads account, which should be your client, in their billing, with access granted. What happens to the account if you stop working together. Whether their staff will ever contact your client directly. How they report invalid traffic and wasted spend, because an answer of “Google handles it” describes a partial retrospective filter rather than a report. And what the revenue share duration is if there is one, because a 35% share for 12 months is worth less than a 20% share for the life of the client on any relationship lasting more than about two years.