Articles in Google Ads

Invalid traffic is any click Google decides was not a genuine visit. Here is what it means for your Google Ads budget and how to spot and reduce it.

Mobile ads face unique click fraud threats — fat-finger clicks, click injection, mobile bot networks. Here's what's happening and how to protect your budget.

Local Services Ads fraud is at an all-time high in 2026. Here's why fake leads slipped past Google's automated system and what contractors can actually do.

Go beyond the basics. Use server logs, GA4 custom reports, UTM tracking, and click-level analysis to find click fraud that Google's filters miss.

Ad fraud costs businesses over $100 billion a year. Here's every type of ad fraud, how it affects your Google Ads, and what small businesses can do about it.

Your clients blame you when Google Ads underperform. Click fraud is often the cause. Here's how small agencies can detect, prevent, and report on click fraud.

Home services businesses have 3 Google ad types to choose from. Here's how Local Services Ads, Search Ads, and Performance Max compare on click fraud risk.

Looking for a ClickCease alternative? Here's an honest look at why advertisers are switching in 2026: pricing, contracts, false positives, and post-acquisition direction.

Google says it filters invalid clicks automatically. Here's what Google's system actually catches, what it misses, and why advertisers still lose thousands to click fraud.

Click farms use real people to drain your Google Ads budget. Learn how click farms target small businesses, why Google's filters miss them, and how to fight back.

How to tell if someone is clicking your Google Ads fraudulently. 7 warning signs any business owner can spot — plus exactly where to check in your account.

Performance Max hides where your ads appear and who clicks them. Here's the click fraud problem Google won't mention — and what you can do about it.

The 7 best click fraud protection tools in 2026, ranked by category fit. Honest comparison of ClickCease, ClickGuardian, Fraud Blocker, TrafficGuard, ClickGUARD, Hitprobe, and Spider AF on pricing, channels, and who each one is right for.

Suspect a competitor is clicking your Google Ads? Here's how to investigate, what the signs look like, and how to stop them wasting your budget.

Ad fraud and click fraud are often used interchangeably, but they're not the same thing. Learn how they differ, where they overlap, and what it means for your ad budget.

AI-powered bots now make up over half of all web traffic. Here's how they're targeting Google Ads, why IP blocking no longer works, and what actually stops them.

Not sure which click fraud tool is right for your business? This buyer's guide covers the features that matter, pricing models, red flags, and questions to ask.

Google Ads budget exhausted by midday? Here are the 5 most common causes — from keyword settings to click fraud — and how to fix each one today.

7 practical steps to stop click fraud on Google Ads. Learn how to audit your account, tighten settings, and protect your budget from fake clicks.

Up to 30-60% of leads from Google Ads are fake or spam. Learn how fake leads happen, what they cost, and how to spot them before they waste your budget.

Google's invalid click system catches obvious fraud but misses subtle, sustained attacks. Learn exactly how it works, what it misses, and how to protect your Google Ads budget.

When it comes to PPC, it is essential that your campaigns are optimised and your budget isn't being wasted. There are a number of different campaign types...

If you are running a Google Ads campaign, you are most likely aware that you bid on a range of keywords related to your business. But sometimes there are...

Google Ads is one of the largest advertising platforms in the world, with an estimated 90% share of all global searches and millions of ad clicks a day....

How to Budget Google Ads? Many Google Ads users ponder over the perennial question of how to budget effectively for their Google Ads campaigns. The simple...

In the event you'd like to try and get a refund from Google Ads for invalid click activity, also known as click fraud, the best possible way at the time...

Google Ads advertising services are supplied by their European office, which is based in the Republic of Ireland. Although both countries charge VAT, the...

Enabling the Invalid Clicks columns in Google Ads can often be overlooked. However, there are some advantages to knowing which campaigns are worst...

A dream tool for any PPC manager is having the insights to identify visitors who do not convert and with this information have the ability to block them...