1. The Programme
The Reseller Programme lets approved agencies, consultancies and MSPs ("Reseller", "you") buy ClickGuardian for their clients at partner prices and bill those clients themselves, under their own brand or as ClickGuardian. It is operated by Further Forward Innovation Ltd trading as ClickGuardian ("we", "us"), registered in England and Wales, company number 14146615, of Office One, 1 Coldbath Square, Farringdon, London, EC1R 5HL, VAT registration GB416505122. We approve every reseller ourselves and may decline any application. You accept these terms when you confirm in writing, or when you first add a client in your partner area.
2. Partner Prices
Each client account is priced each month at the self-serve plan whose ad spend range on our pricing page matches that client's ad spend for the month: Starter, Professional, Growth or Scale. Where we have no spend data for a client, it is priced at the plan we agreed with you for new clients. You pay 40% off the list price for your first 24 billable clients and 50% off for each billable client after that. Clients spending above the Scale range, and resellers with 100 or more clients, are priced by written agreement. All prices exclude VAT, which we add where it applies. We may change list prices or these discounts with 60 days' notice.
3. Billing and Payment
We invoice you monthly in arrears, with a statement showing each client. A client is billed for the days it was live in the month. Test accounts we agree with you aren't billed. Invoices are payable within 14 days unless we agree other terms in writing. You bill your clients at prices you set, and you carry the risk of them not paying you. A client stays billable until you archive it in your partner area or tell us in writing. If an invoice is more than 30 days overdue, we may suspend service after 7 days' written warning.
4. Branding
You may resell under your own brand, with your name, logo, colours and web address on the dashboard, sign-in page, reports and alerts, at no extra charge. Some service emails are still sent from our sending domain until you set up your own. If you resell under your own brand, we won't contact your clients directly except to run the service or where the law requires it. If you resell as ClickGuardian, the trademark licence in our Affiliate Programme Terms applies to your use of our name.
5. Separate Businesses
Partner prices are for businesses you run advertising or marketing for. Each client must be a separate business that you, your owners, directors or employees don't own or control. Brands and websites under the same ownership count as one client. Your own businesses go on a standard plan. Customers already on a direct ClickGuardian plan can move into your partner area only with our written agreement. We may ask for evidence of a client relationship and re-price accounts that fail this test.
6. One Route Per Client
A client account billed under these terms can't also earn commission under our Affiliate Programme Terms or Agency Partner Terms, whether claimed by you or anyone connected to you. If you move a referred client into your partner area, commission on that client stops when we start billing you for it.
7. Support and Conduct
You give your clients first-line support and onboarding, using the materials we provide. We give you second-line technical support and run the service with reasonable skill and care. You must not make claims about ClickGuardian's features, results or pricing beyond our published materials, and you must pass our acceptable use rules on to your clients. The prohibited activities in our Affiliate Programme Terms apply to you too.
8. Data Protection
You are responsible for your relationship with your clients and the data you hold about them. Our data processing agreement covers the visitor and traffic data we process for your clients. Ask partners@clickguardian.ai for a copy. Each party complies with UK GDPR.
9. Term and Termination
These terms run month to month with no minimum term. Either party may end them with 60 days' written notice, or immediately for a material breach not put right within 14 days of notice, or for insolvency. When they end, you pay for service up to the end date, and we work with you for up to 60 days to move your clients to another service, to their own ClickGuardian plan with their consent, or off the service. We won't approach your clients for 6 months afterwards unless they come to us.
10. Existing Resellers
If you resold ClickGuardian before 10 November 2026 at a per-account or flat rate we agreed with you, that rate continues until we both agree a change in writing. The rest of these terms apply from the date you accept them.
11. Liability and General
Neither party is liable for indirect or consequential loss. Our total liability in any 12-month period is capped at the fees you paid us in that period. Nothing limits liability for death, personal injury, fraud, or anything else the law doesn't allow us to limit. No click fraud tool catches every invalid click, and we aren't liable for your clients' ad spend. We may amend these terms with 30 days' notice; changes to prices or discounts need 60 days' notice. These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction.
Questions: partners@clickguardian.ai