Dan Slay

Dan Slay

Founder, ClickGuardian

Dan Slay is the founder of ClickGuardian. After experiencing click fraud first-hand running Google Ads campaigns, he built ClickGuardian to give businesses the tools to detect and block fraudulent clicks in real-time. Dan oversees product strategy and growth, and is passionate about helping advertisers get more from their ad spend.

Want to talk click fraud? Get in touch or start with how ClickGuardian works.

Guides and comparisons by Dan

Comparison pages are checked against each vendor's live pricing page before publication, with the verification date stamped on the page.

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ClickCease alternative: how ClickGuardian compares

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TrafficGuard alternative: how ClickGuardian compares

Blog · 1 September 2026

Best Automotive PPC Agencies UK (2026): 7 Dealer Specialists Compared

Blog · 1 September 2026

Best B2B PPC Agencies UK (2026): 7 Specialists Compared

Blog · 2 September 2026

7 Best ClickGUARD Alternatives in 2026, Compared and Ranked

Blog · 1 September 2026

White Label PPC in 2026: Services, Tools and What Each Costs

Blog · 1 September 2026

Best Law Firm PPC Agencies UK (2026): 7 Specialists Compared

Blog · 2 September 2026

7 Best ClickCease Alternatives in 2026, Compared and Ranked

Blog · 11 March 2026

Fake Leads From Google Ads: The Hidden Cost Draining Your Budget (And How to Stop Them)

Blog · 10 September 2025

How AI is Changing the Face of Digital Advertising and What It Means for Your Business

Blog · 10 September 2025

Is Click Fraud Eating Your Ad Budget? Here's How to Tell

Blog · 18 February 2020

What Are Mobile App Exclusions?

Blog · 17 February 2020

The Importance Of PPC Management

Blog · 30 January 2020

PPC Vs. SEO: Which is Best for Your Business?

Blog · 31 October 2019

Google Ads Tips: Keywords & Negative Search Terms

Blog · 9 September 2019

Paid Social Vs Paid Search

Blog · 30 August 2019

What Are Click Farms?

Blog · 22 August 2019

How Do I Export Website Visitor Data?

Blog · 12 August 2019

How to Manually Block IP Addresses in Google Ads

Blog · 30 April 2019

Click Fraud API

Blog · 19 September 2018

Bing Click Fraud

Blog · 23 August 2018

Click Fraud Bots

Blog · 23 August 2018

How to Budget Google Ads

Blog · 23 August 2018

VPN Click Fraud

Blog · 12 June 2018

How Does VAT Work For Google Ads?

Blog · 5 March 2018

How To Enable Invalid Clicks Columns in Google Ads

Blog · 11 January 2018

Display Network Click Fraud

Blog · 3 January 2018

Click Fraud Malware

Blog · 15 December 2017

Click Fraud Costs

Blog · 27 November 2017

What Can Be Done About Click Fraud?

Blog · 31 October 2017

Block Visitors Who Do Not Convert - Google Ads

Blog · 30 October 2017

How To Limit Exposure to Click Fraud

Blog · 29 August 2017

Locksmith Click Fraud

Blog · 15 August 2017

What are Fake Clicks?

Blog · 1 August 2017

Case Study: Churchill Knight & Associates Ltd

Blog · 28 July 2017

Using Attribution Path Lengths For Optimal ClickGuardian Settings