Founder, ClickGuardian
Dan Slay
Dan Slay is the founder of ClickGuardian. After experiencing click fraud first-hand running Google Ads campaigns, he built ClickGuardian to give businesses the tools to detect and block fraudulent clicks in real-time. Dan oversees product strategy and growth, and is passionate about helping advertisers get more from their ad spend.
Want to talk click fraud? Get in touch or start with how ClickGuardian works.
Writing
Guides and comparisons by Dan
Comparison pages are checked against each vendor's live pricing page before publication, with the verification date stamped on the page.
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ClickCease alternative: how ClickGuardian compares
TrafficGuard alternative: how ClickGuardian compares
Google Ads Enhanced Conversions: What They Are and Whether Your Trade Business Needs Them
Google Ads enhanced conversions match your enquiries back to ad clicks more reliably. What they are, how to switch them on, and whether a small trade business needs them.
The Best Google Ads MCP Servers in 2026: 10 Compared for PPC Teams
Ten Google Ads MCP servers compared: what each can read and change, pricing, setup, and what Google's new MCP rules mean for advertisers in 2026.
Google Ads Negative Keywords: A Plain-English Guide With Starter Lists for Home Services
Google ads negative keywords stop your ads showing for the wrong searches. Learn match types, where to add them, and starter lists for trades.
Best PPC Agencies in the UK (2026): 8 Google Ads Agencies Compared
Eight UK PPC and Google Ads agencies compared on fees, minimums, verified Google Partner status and published results. Written by ClickGuardian, which is not an agency. No agency paid for placement.
Google Ads Wasted Spend: Where Your Budget Leaks and How to Find Each Leak
Google Ads wasted spend usually leaks from six places. Learn how to spot each one in your own account and reduce wasted ad spend without hurting leads.
Google Ads Account Suspended? What 'Circumventing Systems' Actually Means
Google Ads account suspended for Circumventing Systems? Here's what the policy actually covers, why click fraud victims aren't at risk, and how to appeal.
Microsoft Ads Click Fraud: What Microsoft Filters, What It Misses, and How to Protect Your Budget
Microsoft Ads click fraud explained: how Microsoft grades every click, where to find low-quality click data, what you can block, and what slips through.
Best Amazon PPC Agencies UK (2026): 7 Specialists Compared
Seven UK Amazon PPC agencies compared on Amazon focus, partner tier, fees and case studies. Re-checked October 2026. None paid to be listed.
Best Ecommerce PPC Agencies UK (2026): 8 Specialists Compared
Eight UK ecommerce PPC companies compared on fees, ecommerce focus, case studies and Google Partner status. Re-checked October 2026. None paid to be listed.
Best Manufacturing Marketing Agencies UK (2026): 8 Specialists Compared
Eight UK agencies marketing to manufacturers and engineers, compared on industrial focus, published case studies, and partner status. No agency paid for placement.
Best SaaS PPC Agencies UK (2026): 8 Specialists Compared
Eight UK agencies running Google Ads for B2B SaaS, compared on SaaS focus, published demo and pipeline figures, and partner status. No agency paid for placement.
Best Automotive PPC Agencies UK (2026): 8 Dealer Specialists Compared
Eight UK automotive PPC agencies compared on dealer focus, Vehicle Ads, results and Google Partner status. Re-checked October 2026. None paid to be listed.
Best B2B PPC Agencies UK (2026): 10 Specialists Compared
Ten UK B2B PPC agencies compared on B2B focus, published client work and CRM tracking, for software, services and industrial firms. No paid placements.
7 Best ClickGUARD Alternatives in 2026, Compared and Ranked
The 7 best ClickGUARD alternatives in 2026, ranked. ClickGuardian is first at $49/mo flat, then ClickCease, Fraud Blocker, TrafficGuard, ClickPatrol, Hitprobe and Spider AF.
White Label PPC in 2026: Services, Tools and What Each Costs
White label PPC explained: 7 fulfilment providers and 5 white-label tools compared, with published prices and the revenue share each vendor pays agencies.
Best Law Firm PPC Agencies UK (2026): 9 Specialists Compared
Nine UK law firm PPC agencies compared on legal focus, practice areas, fees and Google Partner status. Re-checked October 2026. None paid to be listed.
7 Best ClickCease Alternatives in 2026, Compared and Ranked
The 7 best ClickCease alternatives in 2026, ranked. ClickGuardian is first at $49/mo with no contract, then Fraud Blocker, ClickGUARD, TrafficGuard, ClickPatrol, Hitprobe and Spider AF.
Fake Leads From Google Ads: The Hidden Cost Draining Your Budget (And How to Stop Them)
Up to 30-60% of leads from Google Ads are fake or spam. Learn how fake leads happen, what they cost, and how to spot them before they waste your budget.
How AI is Changing the Face of Digital Advertising and What It Means for Your Business
The digital advertising landscape is undergoing a seismic shift as artificial intelligence reshapes the way businesses approach their advertising...
Is Click Fraud Eating Your Ad Budget? Here's How to Tell
You're pouring money into Google Ads and Meta Ads but not seeing the returns you expect. What if invisible clicks are draining your budget without...
What Are Mobile App Exclusions?
When it comes to PPC, it is essential that your campaigns are optimised and your budget isn't being wasted. There are a number of different campaign types...
The Importance Of PPC Management
When you first start with PPC (Pay-Per-Click), it can often be daunting as there is a lot of terminology you might not understand. With PPC being...
PPC Vs. SEO: Which is Best for Your Business?
As a business there are plenty of ways to generate traffic to your site. However, there are two very popular methods of marketing that many businesses...
Paid Social Vs Paid Search
Over the years there has been a dramatic increase in the amount of online advertising that is available to businesses.
What Are Click Farms?
Click Farms might sound like an odd concept but they are actually one of the most common methods to commit click fraud.
How Do I Export Website Visitor Data?
At ClickGuardian we are always listening to customer feedback and requested features. One of the most requested features was the ability to export...
How to Manually Block IP Addresses in Google Ads
Google Ads is one of the largest advertising platforms in the world, with an estimated 90% share of all global searches and millions of ad clicks a day....
Click Fraud API
With the recent re-launch of ClickGuardian - with new features and a more comprehensive level of protection for any PPC campaign – it became apparent...
Bing Click Fraud
It may come as no surprise that BING Ads are susceptible to BING click fraud. In simple terms, click fraud, regardless of the search engine, will...
Click Fraud Bots
Click fraud Bots are a nuisance and, it would seem, both click fraud and Bots make the perfect partners in crime. After all, Bots offer fraudsters an...
How to Budget Google Ads
How to Budget Google Ads? Many Google Ads users ponder over the perennial question of how to budget effectively for their Google Ads campaigns. The simple...
VPN Click Fraud
Click Fraud and VPNs – or Virtual Private Networks have an interesting and intertwined relationship. In much the same way click fraud and bots are used to...
How Does VAT Work For Google Ads?
Google Ads advertising services are supplied by their European office, which is based in the Republic of Ireland. Although both countries charge VAT, the...
How To Enable Invalid Clicks Columns in Google Ads
Enabling the Invalid Clicks columns in Google Ads can often be overlooked. However, there are some advantages to knowing which campaigns are worst...
Display Network Click Fraud
The display network can be a great asset to your PPC campaigns. However the display network is not immune to the issue of display network click fraud, in...
Click Fraud Malware
If you thought click fraud was as basic as a competitor with a grudge clicking on your PPC ads then think again. Click fraud is a global problem that...
Click Fraud Costs
It cannot be denied, click fraud costs money. A lot of money, and it's not going to get better any time soon. Unfortunately, the amount of lost revenue is...
What Can Be Done About Click Fraud?
You're suspicious that someone's clicking on your AdWords ads as your spend has increased dramatically and all of a sudden enquiries have dropped. It's...
Block Visitors Who Do Not Convert - Google Ads
A dream tool for any PPC manager is having the insights to identify visitors who do not convert and with this information have the ability to block them...
How To Limit Exposure to Click Fraud
Limiting your exposure to click fraud will result in more profitability from your Google Ads campaigns. Whilst adding a layer of protection to prevent...
Locksmith Click Fraud
Pay-per-click (PPC) advertising such as Google's Ads is becoming more and more important to many locksmith business's marketing efforts. When used well,...
What are Fake Clicks?
Are you a victim of fake clicks on your Google Ads ads? It's a growing issue amongst Google Ads advertisers that is showing no signs of receding.
Case Study: Churchill Knight & Associates Ltd
Since 1998, Churchill Knight & Associates Ltd have helped over 10,000 contractors legally maximise their take home pay. We provide tailored accountancy...
Using Attribution Path Lengths For Optimal ClickGuardian Settings
Choosing the perfect settings for ClickGuardian is vital to ensure the effectiveness of the service. Blocking a visitor with ClickGuardian will result...
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