Best Amazon PPC Agencies UK (2026): 8 Specialists Compared

The best Amazon PPC agency for a brand depends on whether you want an Amazon-only specialist, a marketplace agency covering Amazon alongside eBay and TikTok Shop, or a general PPC shop with an Amazon page. Eight UK agencies are compared below on how much of their business is Amazon, the Amazon Ads partner tier they publish, and which Amazon ad types they manage, from Sponsored Products to DSP.

Last updated: September 2026. Every agency website below was checked live on 18 September 2026.

Disclosure

ClickGuardian publishes this list and ClickGuardian is not an agency. We make click fraud protection software that works on Google Ads and Microsoft Advertising and does not work on Amazon, so we have nothing to sell anybody who only advertises on Amazon. No agency paid for placement, no agency was told it would appear, and there are no affiliate arrangements behind any link on this page. Some of these agencies also run Google Ads, which is the only point where their work and ours meet, and we would rather say so than leave it for you to discover.

Every agency was verified live in September 2026: the website resolves, the Amazon pages described below exist, and the descriptions reflect what each agency publishes about itself rather than our opinion of their work. We have not audited anybody’s results and we are not in a position to. Ordering runs from most Amazon-specific to most general and is not a quality ranking.

One caveat on partner tiers. Amazon’s partner directory is rendered with JavaScript and did not load during our checks, so every Amazon Ads partner tier below is as published by the agency and has not been independently confirmed. Where an agency links to its directory profile, we say so.

How we selected these agencies

Four criteria, applied to UK agencies visibly managing Amazon advertising. One candidate was excluded because its Amazon page returned empty content on two separate attempts, and another because it has been acquired and absorbed into a larger group.

A published Amazon Ads or Amazon PPC page. A page about Amazon advertising specifically, not a marketplace logo in a services grid.

A UK base. A UK entity with a published address, or a clearly stated UK base where no address is given.

Named clients or case studies. Evidence of Amazon work on the agency’s own website. Where an agency names no clients, we say so.

Amazon ad types stated. Which of Sponsored Products, Sponsored Brands, Sponsored Display, video, DSP and Streaming TV the agency says it manages. DSP in particular is a different discipline.

The 8 Amazon PPC agencies

1. Sitruna

Website: sitruna.com (Amazon advertising page)

Sitruna works only on Amazon, covering advertising, content and creative, operations and an in-house 3PL, and describes itself as the largest team of ex-Amazonians in the UK. It publishes an Amazon Ads Advanced Partner badge as an image, not linked to a directory profile. It claims 17 dedicated Amazon Ads specialists, more than $30 million of annual ad spend managed and more than 200 brands globally. Named clients include HP, Papier, Antler, Lucky Saint, Bigjigs, aden + anais and Three Spirit, and its case studies for Ecoegg, Black & Decker and Antler focus on listings and content rather than ad results. Its page description covers Sponsored Products, Sponsored Brands, Display, video and DSP. Based at Leroy House, Essex Road, London N1.

2. Lezzat

Website: lezzat.co.uk (Amazon PPC page)

Lezzat is an Amazon-only, full-service agency covering PPC, DSP, listings, photography, vendor management, reinstatement and refunds. It publishes certified Amazon Ads Partner status and Amazon Service Provider Network approval, both linked to its profile in Amazon’s partner directory, which is stronger evidence than a badge on its own, and it also shows a Verified Partner badge. No client business is named on its PPC page, where testimonials carry individuals’ names and job titles only. It manages Sponsored Products, Sponsored Brands, Sponsored Display, video and DSP, with DSP reserved for brands with seven-figure annual Amazon sales. Based in Reading, with an office in Athens.

3. AMZPPC

Website: amazonppc.co.uk (Amazon advertising page)

AMZPPC (AMZPPC Ltd) works only on Amazon advertising, and its homepage says so directly: “We’re one of the only agencies specializing fully in Amazon PPC ad campaigns”. It shows an unlinked Amazon Ads Verified Partner badge, so the tier could not be cross-checked, plus a Helium 10 partner badge. Case studies cover Ella Health, Promixx and Design A Stone, and its logos include Tubbz and Orange Mud. It publishes scale claims of more than 300 five-star reviews, more than $350 million of revenue managed and more than 400 brands, and describes its pricing as commission-based. It states that it is UK-based and fully remote, and publishes no head office address.

4. Fluid Marketplaces

Website: fluidmarketplaces.com (Amazon advertising page)

Fluid Marketplaces positions itself as “Amazon-first specialists, not generalist marketers”, has traded since 2009 and has a team of more than 20. Its Amazon advertising page describes it as an official Amazon Ads Partner and shows a Verified Partner badge image, not linked to a directory profile. Case studies cover Le Col, Martin’s Chocolatier and Wovenhill, with Chums and All Seasons Gazebos also among its clients. It manages Sponsored Products, Sponsored Brands, Sponsored Display, DSP and Amazon Attribution, and shows UK Paid Media Awards winner badges for 2024, 2025 and 2026. Based in Manchester, with an office in Miami.

5. Clear Ads

Website: clearadsagency.com (Amazon ads page, DSP page)

Clear Ads (Clear Ads Ltd) says it specialises exclusively in Amazon advertising, with a heavy emphasis on DSP and a dedicated page on self-service DSP, though it also displays a Google Premier Partner badge. It publishes an Amazon Ads Advanced Partner badge linked to its entry in Amazon’s partner directory, the only Advanced claim in this list with a link behind it. Established in 2011, it shows Manukora, Death Wish Coffee, Glow 25, Wonderskin and Targus among its logos. Most of its case studies are anonymised by category, though its Amazon ads page names Simply Nature’s Promise, with TACoS down 60.63 per cent. Based in Croydon, with an office in Brooklyn, New York.

6. Ecommerce Intelligence

Website: christurtonecommerce.com (Amazon PPC page)

Ecommerce Intelligence (Ecommerce Intelligence Ltd) is an Amazon-led marketplace specialist that also covers eBay, B&Q Marketplace, TikTok Shop and FBA fulfilment. It publishes Amazon Ads Verified Partner and Service Provider Network status, with footer badges linked to its directory profile. Its featured case study, Grape Tree, reports 171 per cent year-on-year Amazon sales growth from work spanning catalogue, pricing and a move to FBA as well as advertising, with TACoS cut from 9.3 per cent to 5.5 per cent. YouGarden, Ardo Medical, Bravich and Nikwax also appear. It publishes more than £9 million of managed ad spend, more than 120 active clients and an 18.3 per cent average ACoS. Based in Shrewsbury and Birmingham.

7. Optimizon

Website: optimizon.co.uk (Amazon advertising and retail media page)

Optimizon is a marketplace and retail media specialist covering Amazon alongside eBay, B&Q, TikTok and Wayfair. It states Amazon Ads Advanced Partner status in text, with no badge or directory link, and describes itself as a global DSP seat holder. Its logo wall shows Allianz, Brita, adidas, Marshall and YETI, with case studies for Pet Munchies, Tomatin Distillery and Little’s Coffee. It manages Sponsored Products, Sponsored Brands, Sponsored Display, DSP and Streaming TV. Before signing, note that its site now says Optimizon is part of Smollan and moving to Smollan Digital Commerce, with the old site live during the transition, so ask which business you would contract with. Based on Farringdon Lane, London EC1R, with an office in Melbourne (company number 10526499).

8. WOLF Agency

Website: wolfagency.co.uk (Amazon Ads page)

WOLF Agency is the most general business here, a performance marketing agency that also runs Google, Meta, YouTube, LinkedIn, Bing and TikTok campaigns. It describes itself as “a Google Partner Agency & Accredited Amazon agency”, and its homepage and Amazon page claim Amazon Ads Verified Partner status, with a badge image that is not linked to a directory profile. Its Amazon page shows a handful of client logos but no named case studies or results. It states that it manages Sponsored Products, Sponsored Brands, Sponsored Display, DSP, video and Streaming TV. Based in Norwich.

Can you run click fraud protection on Amazon?

Not for Amazon’s sponsored ads, and not with the mechanism that click fraud tools use. Those tools work in two steps. A tag on the advertiser’s landing page scores each visitor from an ad, and the offending sources are then excluded in the ad platform. Amazon provides neither half.

There is no landing page to instrument. A Sponsored Products click lands on a product detail page inside amazon.co.uk or the Amazon app, so the advertiser’s own website is never touched. There is no page load to tag and no session to fingerprint, and Amazon does not give advertisers click-level IP data.

There is no exclusion list to write to. Amazon’s advertiser-facing negative targeting is limited to negative keywords and negative product or brand targets, with no IP exclusion setting in the console and no IP exclusion endpoint in the API.

Compare the platforms where these tools do work. Google Ads lets advertisers exclude up to 500 IP addresses per campaign, with wildcards for address blocks and account-level exclusions too. Microsoft Advertising allows up to 100 IP addresses or ranges per campaign, IPv4 only. Both send the click to a page the advertiser controls.

On Amazon, invalid traffic is Amazon’s job: it filters invalid clicks itself, and since 30 September 2022 advertisers can download a gross and invalid traffic report from the Reports centre in the Ads console. It covers Sponsored Products, Sponsored Brands and Sponsored Display, shows gross and invalid impressions and clicks with the invalid rates, and is available in the UK.

What you can do is rely on that filtering, watch the invalid click rate month by month, raise a case with Amazon Ads support if a spike looks wrong, and keep negative keyword and product targeting tight. That last part is targeting discipline rather than fraud protection: it stops you paying for the wrong shoppers, not for fake ones. And if a vendor says its Google Ads click fraud product also protects Amazon, ask it to describe the mechanism, because the standard one does not exist there.

What to ask an Amazon PPC agency before signing

Six questions. The answers separate agencies that have run Amazon accounts at your scale from agencies that would like to.

1. What is your published Amazon Ads partner tier, and can you link me to your directory entry? Three agencies here link to a directory profile; the rest publish an image or a line of text. A link is not proof of quality, but it is proof the claim exists somewhere other than the agency’s own website.
2. Do you manage DSP, and what is your minimum spend for it? DSP is programmatic buying with its own minimums and its own skills. Lezzat, for example, reserves it for brands with seven-figure annual Amazon sales.
3. How do you report TACoS as distinct from ACoS? ACoS judges ads against the sales they drove; TACoS judges them against all of your sales. An agency that reports only ACoS can look efficient while your organic sales shrink.
4. Which marketplaces beyond amazon.co.uk do you run? Other Amazon stores, eBay and TikTok Shop each need their own accounts, listings and campaigns. Some agencies here cover several; others work on Amazon alone.
5. Do you also run our Google Ads, and if so who sees the combined picture? A measurement question, not a sales one. Google Ads can drive brand searches that later convert on Amazon, and an agency seeing only one channel will credit its own. If two agencies are involved, agree who reconciles the numbers before either starts.
6. Who owns the Amazon Ads account and the campaign history if we part ways? Yours, with the agency added as a user. The search term history and bid data are the parts that took months to earn.

Frequently asked questions

How much does an Amazon PPC agency cost in the UK?

Few agencies here publish prices. AMZPPC describes its pricing as commission-based, and Lezzat reserves DSP for brands with seven-figure annual Amazon sales. Across the market, the common models are a monthly retainer, a percentage of ad spend, a percentage of sales, or a mix. Check which number any percentage applies to before comparing quotes: 10 per cent of £20,000 in monthly ad spend is £2,000, while 5 per cent of £200,000 in monthly sales is £10,000.

What is the difference between ACoS and TACoS?

ACoS, advertising cost of sales, is ad spend divided by the sales attributed to those ads. TACoS, total advertising cost of sales, is ad spend divided by all sales, including organic ones. ACoS tells you whether a campaign pays for itself; TACoS tells you whether advertising is growing the whole business or buying sales you would have made anyway. Ecommerce Intelligence’s Grape Tree case study shows why the second number matters: TACoS fell from 9.3 per cent to 5.5 per cent while Amazon sales grew 171 per cent year on year, so advertising became a smaller share of a larger business.

Can ClickGuardian protect Amazon campaigns?

No. ClickGuardian needs a landing page it can tag and an IP exclusion list it can act on, and an Amazon Sponsored Products click provides neither, as explained above. Invalid traffic on Amazon is filtered by Amazon, and its gross and invalid traffic report is how you see how much was removed.

What is Amazon’s Gross and Invalid Traffic report?

A report in the Reports centre of the Amazon Ads console, available since 30 September 2022, that shows gross impressions and clicks alongside the invalid impressions and clicks Amazon filtered out, with the invalid rate for each. It covers Sponsored Products, Sponsored Brands and Sponsored Display campaigns and is available in the UK. Use it as a trend: a sudden jump in the invalid click rate is worth a support case.

Should I use the same agency for Amazon and Google Ads?

It depends on whether you value depth or a single view. Amazon-only agencies such as Sitruna, Lezzat, AMZPPC and Fluid Marketplaces bring marketplace depth that a generalist rarely matches, while an agency running both channels can see how Google Ads spend feeds brand searches on Amazon. If you split them, agree up front who owns the combined reporting. For agencies that run Google Ads and Shopping for online retailers, see our best ecommerce PPC agencies UK.

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If Amazon is one of several channels and the others include Google Ads or Microsoft Advertising, those are the channels where invalid traffic is yours to act on rather than the platform’s alone, because they send the click to your own site and give you an exclusion list. That is where click fraud protection applies, and you can start a free 7-day trial on your Google Ads or Microsoft Advertising account.