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The best Amazon PPC agency for a brand depends on whether you want an Amazon-only specialist, a marketplace agency covering Amazon alongside eBay and TikTok Shop, or a general PPC shop with an Amazon page. Seven UK Amazon PPC agencies are compared below on how much of their business is Amazon, the Amazon Ads partner tier and fees they publish, and which Amazon ad types they manage, from Sponsored Products to DSP.
Last updated: 26 October 2026. Every agency website below was re-checked live on 26 October 2026.
Disclosure
ClickGuardian publishes this list and ClickGuardian is not an agency. We make click fraud protection software that works on Google Ads and Microsoft Advertising and does not work on Amazon, so we have nothing to sell anybody who only advertises on Amazon. No agency paid or asked to be included, no agency was told it would appear, and there are no affiliate arrangements behind any link on this page. Some of these agencies also run Google Ads, which is the only point where their work and ours meet, and we would rather say so than leave it for you to discover. ClickGuardian also runs a partner programme for agencies, and being listed does not depend on it: no agency has to join to be listed, or to stay listed.
Every agency was re-verified live in October 2026: the website resolves, the Amazon pages described below exist, and the descriptions reflect what each agency publishes about itself rather than our opinion of their work. We have not audited anybody’s results and we are not in a position to. Ordering runs from most Amazon-specific to most general and is not a quality ranking.
One note on partner tiers. Amazon’s partner directory is rendered with JavaScript and did not load during our September checks, so the tiers were then as published by each agency. On 26 October it loaded in a browser, and every tier an agency here publishes matched its listing in Amazon’s directory. Where an agency links to its directory profile, we say so.
How we selected these agencies
Four criteria, applied to UK agencies visibly managing Amazon advertising. One candidate was excluded because its Amazon page returned empty content on two separate attempts, and another because it has been acquired and absorbed into a larger group.
A published Amazon Ads or Amazon PPC page. A page about Amazon advertising specifically, not a marketplace logo in a services grid.
A UK base. A UK entity with a published address, or a clearly stated UK base where no address is given.
Named clients or case studies. Evidence of Amazon work on the agency’s own website. Where an agency names no clients, we say so.
Amazon ad types stated. Which of Sponsored Products, Sponsored Brands, Sponsored Display, video, DSP and Streaming TV the agency says it manages. DSP in particular is a different discipline.
The October re-check removed two agencies listed in September. One has since been acquired and is moving to its new owner’s brand, the same reason a candidate was left out in September. The other now presents itself as a single-consultant travel and tourism specialist, with no Amazon case study. It added one agency, Paramount Digital, and left out another candidate, a Google Ads agency whose Amazon pages name no Amazon client or case study.
The 7 Amazon PPC agencies at a glance
The seven agencies side by side. Fees and partner tiers are as published on each agency’s own site on 26 October 2026, with tiers checked against Amazon’s partner directory the same day. Rows run from most Amazon-specific to most general, not by quality.
| Agency | Type | Amazon proof on its own site | Published fees or minimum spend | Amazon Ads partner tier (as published) | Based in |
|---|---|---|---|---|---|
| Sitruna | Amazon only: ads, content, operations and 3PL | Just Wears: ad sales up 57% after its campaigns were relaunched | Not published; three named packages, no prices | Advanced Partner badge, not linked | London N1 |
| Lezzat | Amazon-led full service; now adding Walmart and TikTok | ForeverWick: holiday sales up more than 155% two years running | No management fee published; suggests at least £20,000 for a first DSP test | Partner and SPN, linked to directory | Reading, plus Athens |
| AMZPPC | Amazon only, fully remote | Promixx: 92% year-on-year growth at an 11% TACoS | Mostly commission, rate not published; says its average retainer is over $2,000 | Verified Partner badge, not linked | UK, remote; no address published |
| Fluid Marketplaces | Amazon specialist; also buys off-Amazon media | Martin’s Chocolatier: ad revenue up 478% | Revenue share or fixed fee; no figures published | Verified Partner badge, not linked | Manchester M2, plus Miami |
| Clear Ads | Amazon advertising only, DSP-heavy; 88% of clients in the US | Simply Nature’s Promise: TACoS down 60.63% in three months | PPC 7% of ad spend, minimum $2,500 a month; DSP from $2,500 plus 10% | Advanced Partner, linked to directory | Croydon CR0, plus New York |
| Ecommerce Intelligence | Amazon-led marketplace specialist (eBay, B&Q, TikTok Shop) | Grape Tree: Amazon sales up 171% year on year, TACoS down from 9.3% to 5.5% | Typically £1,700 + VAT a month for 20 hours of work | Verified Partner and SPN, linked to directory | Shrewsbury SY2 and Birmingham B3 |
| Paramount Digital | Full-service agency with an Amazon team | Mike’s Hot Honey: Amazon UK launch, no ad figures published | Not published; 30-day rolling contracts | None published; Amazon’s directory lists it as Verified | Rainford, St Helens WA11, plus Liverpool |
Two agencies publish fees (Clear Ads and Ecommerce Intelligence), three link their Amazon partner status to Amazon’s directory (Lezzat, Clear Ads and Ecommerce Intelligence), and every tier an agency publishes matched its listing in Amazon’s directory when we checked on 26 October.
The 7 Amazon PPC agencies
1. Sitruna
Website: sitruna.com (Amazon advertising page)
Sitruna works only on Amazon, covering advertising, content and creative, operations and an in-house 3PL, and describes itself as the largest team of ex-Amazonians in the UK. It publishes an Amazon Ads Advanced Partner badge as an image, not linked to a directory profile, and Amazon’s directory lists it as Advanced. It claims 17 dedicated Amazon Ads specialists, more than $30 million of annual ad spend managed and more than 200 brands globally. Named clients include HP, Papier, Antler, Lucky Saint, Bigjigs, aden + anais and Three Spirit. Its case study library now includes ad results: Just Wears’ ad sales rose 57 per cent after Sitruna migrated and relaunched its campaigns in September 2022, while its Black & Decker and Antler case studies cover listings and content. Its page description covers Sponsored Products, Sponsored Brands, Display, video and DSP. It publishes no fees; its FAQ names three packages, Amazon Essentials, Amazon Scale and Amazon Select, without prices. Based at Leroy House, Essex Road, London N1.
2. Lezzat
Website: lezzat.co.uk (Amazon PPC page)
Lezzat is an Amazon-led, full-service agency covering PPC, DSP, listings, photography, vendor management, reinstatement and refunds. It publishes certified Amazon Ads Partner status and Amazon Service Provider Network approval, both linked to its profile in Amazon’s partner directory, which is stronger evidence than a badge on its own, and it also shows a Verified Partner badge. Its PPC page names no client business, but its case studies page names Kodak, Return Healthy and ForeverWick, whose holiday sales grew more than 155 per cent two years running with its seasonal PPC strategy. Its homepage now also offers Walmart and TikTok expansion. It manages Sponsored Products, Sponsored Brands, Sponsored Display, video and DSP, and it recommends DSP for brands selling more than 1M a year on Amazon (it gives no currency), with a first DSP test budget of at least £20,000. It publishes no management fee. Based in Reading, with an office in Athens.
3. AMZPPC
Website: amazonppc.co.uk (Amazon advertising page)
AMZPPC (AMZPPC Ltd) works only on Amazon advertising, and its homepage says so directly: “We’re one of the only agencies specializing fully in Amazon PPC ad campaigns”. It shows an unlinked Amazon Ads Verified Partner badge, which matches its Verified listing in Amazon’s directory, plus a Helium 10 partner badge. Case studies cover Ella Health, Promixx and Design A Stone, and its logos include Tubbz and Orange Mud. Its Promixx case study reports 92 per cent year-on-year growth going into peak season while holding TACoS at 11 per cent. It publishes scale claims of more than 300 five-star reviews, more than $350 million of revenue managed and more than 400 brands, and says it works mostly on commission, without publishing a rate, though its referral page puts its average retainer at more than $2,000. It states that it is UK-based and fully remote, and publishes no address or company number.
4. Fluid Marketplaces
Website: fluidmarketplaces.com (Amazon advertising page)
Fluid Marketplaces positions itself as “Amazon-first specialists, not generalist marketers”, has traded since 2009 and has a team of more than 20. Its Amazon advertising page describes it as an official Amazon Ads Partner and shows a Verified Partner badge image, not linked to a directory profile, though Amazon’s directory does list it as Verified. Case studies cover Le Col, Martin’s Chocolatier and Wovenhill, with Chums and All Seasons Gazebos also among its clients. Its Amazon advertising page reports a 478 per cent rise in ad revenue for Martin’s Chocolatier. It manages Sponsored Products, Sponsored Brands, Sponsored Display, DSP and Amazon Attribution, and shows UK Paid Media Awards winner badges for 2024, 2025 and 2026. It also buys off-Amazon media, including search, social and programmatic ads, to send traffic to Amazon listings, and offers revenue share or fixed fee models without publishing figures. Based in Manchester, with an office in Miami (company number 15488252).
5. Clear Ads
Website: clearadsagency.com (Amazon ads page, DSP page)
Clear Ads (Clear Ads Ltd) says it specialises exclusively in Amazon advertising, with a heavy emphasis on DSP and a dedicated managed DSP service page, though it also displays a Google Premier Partner badge. It publishes an Amazon Ads Advanced Partner badge linked to its entry in Amazon’s partner directory, the only Advanced claim in this list with a link behind it. Its site says it was founded in 2011, though its pricing page says it started providing PPC management in 2016. It shows Manukora, Death Wish Coffee, Glow 25, Wonderskin and Targus among its logos. Most of its case studies are anonymised by category, though its Amazon ads page names Simply Nature’s Promise, with TACoS down 60.63 per cent. It is one of two agencies here that publish fees: Amazon PPC management at 7 per cent of ad spend with a minimum of $2,500 a month, and DSP management from $2,500 a month plus 10 per cent of ad spend, with a lighter DSP tier from $850 a month plus 8 per cent. By its own figures, 88 per cent of its clients are in the US and 9 per cent in the UK. Based in Croydon, with an office in Brooklyn, New York.
6. Ecommerce Intelligence
Website: christurtonecommerce.com (Amazon PPC page)
Ecommerce Intelligence (Ecommerce Intelligence Ltd) is an Amazon-led marketplace specialist that also covers eBay, B&Q Marketplace, TikTok Shop and FBA fulfilment. It publishes Amazon Ads Verified Partner and Service Provider Network status, with footer badges linked to its directory profile. Its featured case study, Grape Tree, reports 171 per cent year-on-year Amazon sales growth from work spanning catalogue, pricing and a move to FBA as well as advertising, with TACoS cut from 9.3 per cent to 5.5 per cent. YouGarden, Ardo Medical, Bravich and Nikwax also appear. It publishes more than £9 million of managed ad spend, more than 120 active clients and an 18.3 per cent average ACoS. It publishes a typical fee of £1,700 plus VAT a month for 20 hours of prioritised work. Based in Shrewsbury and Birmingham.
7. Paramount Digital
Website: paramountdigital.co.uk (Amazon PPC page)
Paramount Digital is the most general business here, a full-service digital agency covering SEO, PPC, paid social, web design and Shopify builds, with an Amazon team whose members it names on its Amazon PPC page. That page covers Sponsored Products, Sponsored Brands, Sponsored Display, video ads and retargeting, and its Amazon hub says it has launched more than 100 products on Amazon. Its one Amazon case study, Mike’s Hot Honey, covers setting up and running the brand’s Amazon UK launch with listings and imagery rather than reporting ad results, and the case studies shown on its Amazon PPC page are for non-Amazon work. It publishes no Amazon Ads partner status on its own site, though Amazon’s directory lists Paramount Digital Ltd as a Verified partner, and its homepage shows a Google Premier Partner badge. It publishes no fees and works on 30-day rolling contracts. Based in Rainford, St Helens, with an office in Liverpool (company number 10635319).
Can you run click fraud protection on Amazon?
Not for Amazon’s sponsored ads, and not with the mechanism that click fraud tools use. Those tools work in two steps. A tag on the advertiser’s landing page scores each visitor from an ad, and the offending sources are then excluded in the ad platform. Amazon provides neither half.
There is no landing page to instrument. A Sponsored Products click lands on a product detail page inside amazon.co.uk or the Amazon app, so the advertiser’s own website is never touched. There is no page load to tag and no session to fingerprint, and Amazon does not give advertisers click-level IP data.
There is no exclusion list to write to. Amazon’s advertiser-facing negative targeting is limited to negative keywords and negative product or brand targets, with no IP exclusion setting in the console and no IP exclusion endpoint in the API.
Compare the platforms where these tools do work. Google Ads lets advertisers exclude up to 500 IP addresses per campaign, with wildcards for address blocks and account-level exclusions too. Microsoft Advertising allows up to 100 IP addresses or ranges per campaign, IPv4 only. Both send the click to a page the advertiser controls.
On Amazon, invalid traffic is Amazon’s job: it filters invalid clicks itself, and since 30 September 2022 advertisers can download a gross and invalid traffic report from the Reports centre in the Ads console. It covers Sponsored Products, Sponsored Brands and Sponsored Display, shows gross and invalid impressions and clicks with the invalid rates, and is available in the UK.
What you can do is rely on that filtering, watch the invalid click rate month by month, raise a case with Amazon Ads support if a spike looks wrong, and keep negative keyword and product targeting tight. That last part is targeting discipline rather than fraud protection: it stops you paying for the wrong shoppers, not for fake ones. And if a vendor says its Google Ads click fraud product also protects Amazon, ask it to describe the mechanism, because the standard one does not exist there.
What to ask an Amazon PPC agency before signing
Six questions. The answers separate agencies that have run Amazon accounts at your scale from agencies that would like to.
- What is your published Amazon Ads partner tier, and can you link me to your directory entry? Three agencies here link to a directory profile; the rest publish a badge image or nothing at all. A link is not proof of quality, but it is proof the claim exists somewhere other than the agency’s own website.
- Do you manage DSP, and what is your minimum spend for it? DSP is programmatic buying with its own minimums and its own skills. Lezzat, for example, recommends it for brands selling more than 1M a year on Amazon, and Clear Ads prices DSP management from $2,500 a month plus 10 per cent of ad spend.
- How do you report TACoS as distinct from ACoS? ACoS judges ads against the sales they drove; TACoS judges them against all of your sales. An agency that reports only ACoS can look efficient while your organic sales shrink.
- Which marketplaces beyond amazon.co.uk do you run? Other Amazon stores, eBay and TikTok Shop each need their own accounts, listings and campaigns. Some agencies here cover several; others work on Amazon alone.
- Do you also run our Google Ads, and if so who sees the combined picture? A measurement question, not a sales one. Google Ads can drive brand searches that later convert on Amazon, and an agency seeing only one channel will credit its own. If two agencies are involved, agree who reconciles the numbers before either starts.
- Who owns the Amazon Ads account and the campaign history if we part ways? Yours, with the agency added as a user. The search term history and bid data are the parts that took months to earn.
Frequently asked questions
How much does an Amazon PPC agency cost in the UK?
Two agencies here publish fees. Clear Ads charges 7 per cent of ad spend for Amazon PPC management, with a minimum of $2,500 a month (about £1,870), and from $2,500 a month plus 10 per cent of ad spend for DSP. Ecommerce Intelligence quotes a typical fee of £1,700 plus VAT a month for 20 hours of work. AMZPPC says it works mostly on commission and that its average retainer is over $2,000, and Lezzat recommends at least £20,000 of ad budget for a first DSP test. Across the market, the common models are a monthly retainer, a percentage of ad spend, a percentage of sales, or a mix. Check which number any percentage applies to before comparing quotes: 10 per cent of £20,000 in monthly ad spend is £2,000, while 5 per cent of £200,000 in monthly sales is £10,000.
What is the difference between ACoS and TACoS?
ACoS, advertising cost of sales, is ad spend divided by the sales attributed to those ads. TACoS, total advertising cost of sales, is ad spend divided by all sales, including organic ones. ACoS tells you whether a campaign pays for itself; TACoS tells you whether advertising is growing the whole business or buying sales you would have made anyway. Ecommerce Intelligence’s Grape Tree case study shows why the second number matters: TACoS fell from 9.3 per cent to 5.5 per cent while Amazon sales grew 171 per cent year on year, so advertising became a smaller share of a larger business.
Can ClickGuardian protect Amazon campaigns?
No. ClickGuardian needs a landing page it can tag and an IP exclusion list it can act on, and an Amazon Sponsored Products click provides neither, as explained above. Invalid traffic on Amazon is filtered by Amazon, and its gross and invalid traffic report is how you see how much was removed.
What is Amazon’s Gross and Invalid Traffic report?
A report in the Reports centre of the Amazon Ads console, available since 30 September 2022, that shows gross impressions and clicks alongside the invalid impressions and clicks Amazon filtered out, with the invalid rate for each. It covers Sponsored Products, Sponsored Brands and Sponsored Display campaigns and is available in the UK. Use it as a trend: a sudden jump in the invalid click rate is worth a support case.
Should I use the same agency for Amazon and Google Ads?
It depends on whether you value depth or a single view. Amazon specialists such as Sitruna, Lezzat, AMZPPC and Fluid Marketplaces bring marketplace depth that a generalist rarely matches, while an agency running both channels can see how Google Ads spend feeds brand searches on Amazon. If you split them, agree up front who owns the combined reporting. For agencies that run Google Ads and Shopping for online retailers, see our best ecommerce PPC agencies UK. Comparing agencies across sectors? See our guide to the best PPC agencies in the UK.
If Amazon is one of several channels and the others include Google Ads or Microsoft Advertising, those are the channels where invalid traffic is yours to act on rather than the platform’s alone, because they send the click to your own site and give you an exclusion list. That is where click fraud protection applies, and you can start a free 7-day trial on your Google Ads account, or on Microsoft Advertising from the Professional plan.
Written by Dan Slay
Founder
Dan Slay is the founder of ClickGuardian. After experiencing click fraud first-hand running Google Ads campaigns, he built ClickGuardian to give businesses the tools to detect and block fraudulent clicks in real-time. Dan oversees product strategy and growth, and is passionate about helping advertisers get more from their ad spend.