Best Ecommerce PPC Agencies UK (2026): 8 Specialists Compared

The best ecommerce PPC agency for an online retailer depends on whether you want an ecommerce-only specialist, an ecommerce division inside a full-service agency, or a PPC shop running retail accounts alongside other sectors. Eight UK agencies are compared below on how much of their business is ecommerce, what they publish, and what they say about wasted spend. Published fees run from £2,000 a month (JudeLuxe) to £10,000 (Imaginaire’s upper tier).

Last updated: September 2026. Every agency website below was checked live on 18 September 2026.

Disclosure

ClickGuardian publishes this list and ClickGuardian is not an agency. We make click fraud protection software, which means we do not compete with anybody named below and we cannot run your Shopping campaigns for you. No agency paid for placement, no agency was told it would appear, and there are no affiliate arrangements behind any link on this page. Several of these agencies are the sort of business that ends up using tools like ours on behalf of retail clients, which is a relationship worth naming openly rather than leaving for you to discover.

Every agency was verified live in September 2026: the website resolves, the ecommerce pages described below exist, and the descriptions reflect what each agency publishes about itself rather than our opinion of their work. We have not audited anybody’s results and we are not in a position to. Ordering runs from most ecommerce-specific to most general and is not a quality ranking.

How we selected these agencies

Four criteria, applied to UK agencies visibly running paid search for online retailers. Advertising on Amazon itself is a different job, covered in our best Amazon PPC agencies UK. One candidate with an exact-match domain was excluded after the live check, because it is a single-page site served from a file host with no company number, no named team member and no case study.

Published ecommerce PPC work. A page about ecommerce, Shopify or retail paid search specifically, rather than a generic services page with a retailer in the logo strip.

A real UK business. UK-registered, with a published address.

Named clients or case studies. Results attributed to named businesses on the agency’s own website. Where the named work comes from industrial rather than consumer clients, we say so.

Paid search as an actual service. A defined PPC offer, not an inference from a Google badge. Partner status is noted only where published; it reflects certification and spend thresholds rather than quality of work, and one agency here has opted out deliberately.

The 8 ecommerce PPC agencies

1. JudeLuxe

Website: judeluxe.com (ecommerce PPC page, Shopify Google Ads page)

JudeLuxe runs Google and Microsoft Ads for ecommerce businesses and nothing else, and publishes an explicit “What we don’t manage” list covering Meta, SEO, email, organic social, web development, TikTok and Amazon. Case studies include Thermos (94 per cent more contribution), UKSoccerShop, Wilsons Pet Food (212 per cent more revenue and 83 per cent higher customer lifetime value) and Flavour Blaster (110 per cent more global revenue). It won Best Small PPC Agency at the European Search Awards 2026. Its pricing page lists fixed fees from £2,000 a month and typical client spend of around £15,000, not a hard threshold. No Google Partner badge is displayed. Based in Birmingham (company number 13620369).

2. Blink

Website: blinkseo.co.uk (Shopify PPC page)

Blink, the trading name of Gladstone Street Ltd, works only with ecommerce brands and is Shopify-led, but it is SEO-first, with PPC run as a division led by its Head of PPC, Jessica Morgan. Its logo wall includes Ted Baker, lululemon, Lookfantastic, Mytheresa, Natures Menu and Martin’s Chocolatier. On paid results, it publishes one headline claim: “On average, our PPC clients see a 50% year-on-year increase in paid revenue.” Its headline award, Best SEO Agency at the National Digital Awards, is for the SEO side. Google Partner status is not published. Based in Norwich.

3. Imaginaire

Website: imaginaire.co.uk (ecommerce PPC page)

Imaginaire is an ecommerce-only Shopify Plus Partner, trading since 2014, where PPC sits alongside SEO, conversion rate optimisation and Shopify builds. It pulled out of the Google Partner programme deliberately and says so in a heading on its PPC page: “We’re not a Google Partner. By design.” It is the most distinctive position here. Case studies include Alert Electrical (20 per cent revenue growth in three months from SEO and PPC) and Alfresco Chic (a 79.27 per cent conversion boost). It publishes pricing, excluding VAT: £3,000 to £5,000 a month for Core and £5,000 to £10,000 for Scale, with no percentage-of-spend billing. Based in Nottingham (company number 09010540).

4. PPC Geeks

Website: ppcgeeks.co.uk (Shopify ecommerce page, specialist retailers page)

PPC Geeks is a PPC-only agency that describes itself as “defined by our industry-leading ecommerce PPC management”, with dedicated Shopify and specialist retailer pages. It publishes Google Ads Premier Partner status and, on its retailer page, the claim “Top 3% of Google Ads Agencies in the UK”, though without a directory link. The case studies on that page skew industrial rather than consumer: S3i Group (a 51.67 per cent increase in return on ad spend), Radwell International UK (38 per cent more conversions, cost per acquisition down 42 per cent) and Vent Engineering (63 per cent more conversions). Offices in Liverpool, Knutsford, London and Kendal (company number 11506925).

5. ThoughtShift

Website: thoughtshift.co.uk (PPC page, ecommerce page)

ThoughtShift is a full-service digital agency established in 2011, with ecommerce and retail as its lead vertical. It announced Google Premier Partner status in May 2024, and the site shows nothing more recent. Named retail clients include Oliver Bonas, Montezuma’s, Sci-MX, Biscuiteers and Passenger. Calumet Photographic’s revenue grew from £3 million to £11 million, Gopak’s ecommerce revenue grew 46 per cent year on year, and Marine Super Store reached a 38x return on ad spend. It has won the CIM Award for Digital Marketing Excellence twice. Based in Brighton and Hove (company number 07623363).

6. Impression

Website: impressiondigital.com (Google Shopping page, ecommerce sector page)

Impression is a large full-service agency where ecommerce is one of five sectors. Its Google Premier Partner badge links to its live entry in the Google Partners directory (partner ID 6144590882), so its Premier status can be checked in one click. It also publishes Meta partner status, Microsoft Advertising Select Partner status for 2025 and B Corp certification. Named clients include Topps Tiles, Rutland Cycling (30 per cent year-on-year revenue growth), Abigail Ahern (a 1,588 per cent return on ad spend), Vax and Cancer Research UK. It was named PPC Agency of the Year at the Global Agency Awards 2024. Offices in Nottingham, London, Manchester and New York (company number 08284662).

7. Found

Website: found.co.uk (Google Shopping page)

Found is a large full-service agency covering SEO, GEO, PPC, paid social, programmatic, digital PR and data science, with ecommerce one of eight sectors. It publishes Google Premier Partner status for 2026 alongside Meta and Microsoft partner status, a Google Marketing Platform partnership and ISO 27001 certification. Named clients include Toolstation (a 40 per cent year-on-year uplift and a 10 per cent stronger target return on ad spend), Secret Sales, Peacocks, Bonmarché and Atkin & Thyme. It is part of Tomorrow Group Limited and is based in Hatton Garden, London, with an office in New York.

8. ExtraDigital

Website: extradigital.co.uk (ecommerce PPC page)

ExtraDigital is the most general agency here: a full-service multilingual agency trading since 2002, covering SEO, PPC, social, web design and translation into more than 15 languages. Its 2026 Google Premier Partner badge links to its entry in Google’s older directory (agency ID 9637846829), and it also publishes Microsoft Advertising Partner status, HubSpot Gold partnership and ISO 9001 certification. Its homepage logo wall is institutional rather than retail, with The British Museum, DEFRA, Circle Health Group and The Royal Marsden, and its ecommerce PPC page names no retailer. Its PPC case studies do include online retailers, though, among them Bow Wow Meow, F1 Authentics and Hatchbag. Based in Sandwich, Kent (company number 4595312).

What to ask an ecommerce PPC agency before signing

Six questions. The answers separate agencies that have run retail accounts at your scale from agencies that would like to.

1. What percentage of your clients are ecommerce, and what is your average client’s monthly ad spend? Both answers tell you whether you will be a priority, and whether the agency is used to accounts your size.
2. Do you bill a flat retainer or a percentage of ad spend, and why? Percentage billing rewards spending more, which is not the same as earning more. Imaginaire publishes that it does not bill on spend; ask anyone who does how they handle a month where the right answer is to cut budget.
3. How do you handle feed management, and is it in scope or extra? In ecommerce the product feed is the targeting: titles, attributes and custom labels decide what Shopping and Performance Max can do. An agency that treats the feed as an add-on leaves the biggest lever to you.
4. How do you report invalid traffic, and what do you do about it? The question most often answered badly. Across the accounts ClickGuardian tracks, about 29 per cent of paid clicks are invalid, and a Shopping click is paid for in exactly the same way as a search click.
5. Who owns the Google Ads and Merchant Center accounts if we part ways? Yours, in your billing, with the agency granted access. The account history and the feed work are the parts that took months to earn, and both can leave with an agency that built them in its own accounts.
6. Are you a Google Partner, and can you link me to your directory entry? A directory link takes ten seconds to check. Impression and ExtraDigital link theirs; Imaginaire has chosen not to be a Partner at all.

On question 4, the finding needs care. None of the eight mentions invalid clicks, bot traffic or click fraud on the ecommerce PPC pages a buyer reads before signing. Several discuss it elsewhere: PPC Geeks and ExtraDigital have published articles on click fraud and invalid traffic, and JudeLuxe’s glossary defines both. On the service pages, though, “wasted spend” always means something else: irrelevant search terms, poor account structure, bad feeds or unprofitable SKUs. JudeLuxe publishes a hard number, stating from a 75-account study that undisciplined accounts routinely leak 20 to 40 per cent of budget on auctions that never convert profitably, but that is auction economics, not traffic quality. We checked page by page in September 2026. If you run an agency and are benchmarking your own offer, this is the gap the field has left open, and our explainer on what click fraud is covers the difference.

Frequently asked questions

How much does an ecommerce PPC agency cost in the UK?

Imaginaire and JudeLuxe publish figures. Imaginaire charges £3,000 to £5,000 a month plus VAT for its Core tier and £5,000 to £10,000 for Scale, and JudeLuxe publishes fixed fees from £2,000 a month, with typical client ad spend around £15,000. Most of the others quote on request, typically as a monthly retainer or a percentage of ad spend, commonly 10 to 20 per cent. On a £20,000 monthly budget a 15 per cent fee is £3,000, the same as Imaginaire’s entry tier, so the two models often land closer together than they look.

Should I pay a flat retainer or a percentage of ad spend?

A flat retainer separates the agency’s income from your spend, so advice to cut a wasteful campaign costs the agency nothing. A percentage of spend scales the fee with the work as the account grows, but it also means the agency earns more when you spend more, whether or not the extra spend is profitable. For most retailers with a steady budget, a retainer with a defined scope is easier to hold to account. A percentage fee suits accounts that swing sharply with the season, provided the agency can show you the profit behind each extra pound.

Is ClickGuardian an ecommerce PPC agency?

No. ClickGuardian is a click fraud protection tool for Google Ads and Microsoft Advertising, starting at $49 a month with a 7-day free trial. We do not manage campaigns, feeds or Merchant Center, and we do not take a percentage of spend. We score every paid click and exclude the worst sources automatically on Google Ads, and on Microsoft Advertising surface the offending IPs ranked and ready for you to exclude. Retailers run click fraud protection alongside whichever agency manages their campaigns, and agencies frequently run it across their whole client book.

What should an ecommerce business expect an agency to report monthly?

Revenue and return on ad spend by campaign type, with Shopping and Performance Max separated from brand search, because brand search flatters every blended number. Beyond that: new versus returning customers, profit or contribution where your margins allow it, feed disapprovals and fixes, the search terms that consumed budget without a sale, and the share of clicks judged invalid. A report built only on platform-reported return on ad spend is marking its own homework.

Does an ecommerce store need click fraud protection?

It depends on spend and exposure rather than on being a shop. Invalid clicks reach Shopping and Performance Max as well as search, and third-party research gives a sense of scale: IAS found fraud rates of 10.9 per cent on campaigns running without anti-fraud technology, as collected on our click fraud statistics page. Nobody publishes a reliable ecommerce-specific rate, so the honest test is to measure your own traffic. If you are comparing tools, our ClickCease alternative page sets out how the main options differ.

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If an agency runs your Shopping and search campaigns, ClickGuardian adds the layer these agencies’ service pages leave out: click fraud protection that scores every paid click and excludes the worst sources automatically on Google Ads. Start a free 7-day trial and see what share of your paid clicks are invalid before your next peak.