Table of contents
The best ecommerce PPC agency for an online retailer depends on whether you want an ecommerce-only specialist, an ecommerce division inside a full-service agency, or a PPC shop running retail accounts alongside other sectors. Eight UK ecommerce PPC companies are compared below on how much of their business is ecommerce, what they publish, what they charge and what they say about wasted spend. Published fees run from £1,500 a month (Blink, from the second month) to £10,000 (Imaginaire’s upper tier).
Last updated: 24 October 2026. Every agency website below was re-checked live on 24 October 2026.
Disclosure
ClickGuardian publishes this list and ClickGuardian is not an agency. We make click fraud protection software, which means we do not compete with anybody named below and we cannot run your Shopping campaigns for you. No agency paid or asked to be included, no agency was told it would appear, and there are no affiliate arrangements behind any link on this page. Several of these agencies are the sort of business that ends up using tools like ours on behalf of retail clients, which is a relationship worth naming openly rather than leaving for you to discover. ClickGuardian also runs a partner programme for agencies, and being listed does not depend on it: no agency has to join to be listed, or to stay listed.
Every agency was re-verified live in October 2026: the website resolves, the ecommerce pages described below exist, and the descriptions reflect what each agency publishes about itself rather than our opinion of their work. We have not audited anybody’s results and we are not in a position to. Ordering runs from most ecommerce-specific to most general and is not a quality ranking.
How we selected these agencies
Four criteria, applied to UK agencies visibly running paid search for online retailers. Advertising on Amazon itself is a different job, covered in our best Amazon PPC agencies UK. Selling to trade or wholesale buyers rather than consumers? A B2B paid search agency is usually the better fit. One candidate with an exact-match domain was excluded after the live check, because it is a single-page site served from a file host with no company number, no named team member and no case study. Comparing agencies across sectors? See our guide to the best PPC agencies in the UK.
Published ecommerce PPC work. A page about ecommerce, Shopify or retail paid search specifically, rather than a generic services page with a retailer in the logo strip.
A real UK business. UK-registered, with a published address.
Named clients or case studies. Results attributed to named businesses on the agency’s own website. Where the named work comes from industrial rather than consumer clients, we say so.
Paid search as an actual service. A defined PPC offer, not an inference from a Google badge. Partner status is noted only where published; it reflects certification and spend thresholds rather than quality of work, and one agency here has opted out deliberately.
The 8 ecommerce PPC companies at a glance
The eight agencies side by side. Fees are as published on each agency’s own site on 24 October 2026. Rows run from most ecommerce-specific to most general, not by quality.
| Agency | Type | Ecommerce proof on its own site | Published fees or minimum spend | Google Partner (where published) | Based in |
|---|---|---|---|---|---|
| JudeLuxe | Ecommerce paid search only | Wilsons Pet Food: 212% more revenue and 83% higher customer lifetime value | Fixed fee from £2,000 a month; typical client spends £10,000+ a month on Google Ads | Not published | Birmingham B1 |
| Blink | Shopify specialist, SEO-led with a PPC division | Says its PPC clients average 50% more paid revenue year on year | £1,750 to £4,000 in month one, then £1,500 to £3,000 a month | Not published | Norwich NR2 |
| Imaginaire | Ecommerce and Shopify Plus agency | Alfresco Chic: 79.27% more conversions from PPC | Core £3,000 to £5,000 a month, Scale £5,000 to £10,000, excluding VAT; no percentage of spend | Not a Partner, by choice | Nottingham NG7 |
| PPC Geeks | PPC-led, ecommerce focus | Named PPC case studies are industrial (Radwell: 38% more conversions) | Not published; retailer page targets brands spending £5,000+ a month on ads | Premier badge, not linked | Liverpool, Knutsford, London and Kendal |
| ThoughtShift | Full-service; ecommerce is its first listed specialism | Calumet Photographic: ecommerce revenue up from £3m to £11m | Not published | Premier in 2024; current badge and Google’s directory say Partner | Brighton and Hove BN1 |
| Impression | Full-service; ecommerce is one of five sectors | Abigail Ahern: 1,588% ROAS, up from 691% the year before | Not published | Premier badge, linked to directory | Nottingham, London, Manchester and New York |
| Found | Full-service; ecommerce is one of seven sectors | Toolstation: 40% year-on-year uplift and 10% stronger target ROAS | Not published | Premier badge, not linked | London EC1N and New York |
| ExtraDigital | Full-service, multilingual | Lenleys: 84% more conversions at a 42% lower cost per conversion | Not published | Badge says Premier; linked directory lists Partner | Sandwich, Kent |
Three agencies publish their fees (JudeLuxe, Blink and Imaginaire), two link their Google Partner badge to a directory entry you can check (Impression and ExtraDigital, whose entry lists it as a Partner rather than a Premier Partner), and Imaginaire has left the Partner programme by choice.
The 8 ecommerce PPC agencies
1. JudeLuxe
Website: judeluxe.com (ecommerce PPC page, Shopify Google Ads page)
JudeLuxe runs paid search for ecommerce businesses and nothing else: mainly Google Ads (Search, Shopping, Performance Max and the product feed), with Microsoft Ads added where it says the extra opportunity justifies it. It publishes an explicit “What we don’t manage” list covering Meta, SEO, email, organic social, web development, TikTok and Amazon. Case studies include Thermos (94 per cent more contribution), Wilsons Pet Food (212 per cent more revenue and 83 per cent higher customer lifetime value), Flavour Blaster (110 per cent more global revenue) and ClosureLDN (£4.35 million of attributed revenue on £415,000 of spend), and it labels attributed revenue as attributed rather than presenting it as profit. It won Best Small PPC Agency at the European Search Awards 2026. Its pricing page lists a fixed monthly fee from £2,000, with no percentage of spend, and says its typical retained client invests £10,000 or more a month in Google Ads. Engagements start with three months, then run month to month. No Google Partner badge is displayed. Based in Birmingham (company number 13620369).
2. Blink
Website: blinkseo.co.uk (Shopify PPC page)
Blink, the trading name of Gladstone Street Ltd, calls itself “The Shopify marketing agency for large catalogue stores”. It is SEO-led, with PPC run as a division led by its Head of PPC, Jess Morgan. Its logo wall includes Ted Baker, lululemon, Lookfantastic, Mytheresa, Natures Menu and Martin’s Chocolatier. On paid results, it publishes one headline claim: “On average, our PPC clients see a 50% year-on-year increase in paid revenue.” It publishes PPC prices: £1,750 to £4,000 for the first month, then £1,500 to £3,000 a month, depending on ad spend, the number of products and the number of platforms, and it works month to month. Its headline award, Best SEO Agency at the National Digital Awards, is for the SEO side. Google Partner status is not published. Based in Norwich.
3. Imaginaire
Website: imaginaire.co.uk (ecommerce PPC page)
Imaginaire is an ecommerce specialist and Shopify Plus Partner, trading since 2014, where PPC sits alongside SEO, conversion rate optimisation and Shopify builds. It pulled out of the Google Partner programme deliberately and says so in a heading on its PPC page: “We’re not a Google Partner. By design.” It is the most distinctive position here. Case studies include Alert Electrical (20 per cent revenue growth in three months from SEO and PPC) and Alfresco Chic (a 79.27 per cent conversion boost). It publishes pricing from £3,000 a month excluding VAT: £3,000 to £5,000 a month for Core, aimed at ad budgets of £10,000 to £30,000, and £5,000 to £10,000 for Scale, aimed at budgets of £10,000 to £200,000, with no percentage-of-spend billing. Based in Nottingham (company number 09010540).
4. PPC Geeks
Website: ppcgeeks.co.uk (Shopify ecommerce page, specialist retailers page, ecommerce PPC page)
PPC Geeks is a PPC-led agency, which also sells SEO audits and consultancy, that describes itself as “defined by our industry-leading ecommerce PPC management”, with dedicated Shopify and specialist retailer pages. It publishes Google Ads Premier Partner status and, on its retailer page, the claim “Top 3% of Google Ads Agencies in the UK”, though without a directory link. The case studies on that page skew industrial rather than consumer: S3i Group (a 51.67 per cent increase in return on ad spend), Radwell International UK (38 per cent more conversions, cost per acquisition down 42 per cent) and Vent Engineering (63 per cent more conversions). It publishes no fees; its retailer page says it is built for brands spending £5,000 or more a month on ads. Offices in Liverpool, Knutsford, London and Kendal (company number 11506925).
5. ThoughtShift
Website: thoughtshift.co.uk (PPC page, ecommerce page)
ThoughtShift is a full-service digital agency established in 2011, with ecommerce and retail as its lead vertical. In May 2024 it announced that it had kept Google Premier Partner status for 2024, and its PPC page still describes it as a Google Premier Partner agency. The Google badge on its homepage and PPC page now reads “Google Partner”, though, and on 24 October 2026 Google’s directory listed ThoughtShift as a Partner rather than a Premier Partner. Named retail clients include Oliver Bonas, Montezuma’s, Sci-MX, Biscuiteers and Passenger. Calumet Photographic’s revenue grew from £3 million to £11 million, Gopak’s ecommerce revenue grew 46 per cent year on year, and Marine Super Store reached a 38x return on ad spend. It has won the CIM Award for Digital Marketing Excellence twice. Based in Brighton and Hove (company number 07623363).
6. Impression
Website: impressiondigital.com (Google Shopping page, ecommerce sector page)
Impression is a large full-service agency where ecommerce is one of five sectors. Its Google Premier Partner badge links to its live entry in the Google Partners directory (partner ID 6144590882), so its Premier status can be checked in one click. It also publishes Meta partner status, Microsoft Advertising Select Partner status for 2025 and B Corp certification. Named clients include Topps Tiles, Rutland Cycling (30 per cent year-on-year revenue growth), Abigail Ahern (a 1,588 per cent return on ad spend), Vax and Cancer Research UK. It was named PPC Agency of the Year at the Global Agency Awards 2024 and Best Large PPC Agency at the UK Search Awards 2023. Offices in Nottingham, London, Manchester and New York (company number 08284662).
7. Found
Website: found.co.uk (Google Shopping page)
Found is a large full-service agency covering SEO, GEO, PPC, paid social, programmatic, digital PR and data science, with ecommerce one of the seven sectors in its main menu. It publishes Google Premier Partner status alongside Meta and Microsoft partner status, a Google Marketing Platform partnership and ISO 27001 certification. Its Premier badges are dated 2023 and 2024 and are not linked to a directory entry, but on 24 October 2026 Google’s directory listed Found as a Premier Partner. Named clients include Toolstation (a 40 per cent year-on-year uplift and a 10 per cent stronger target return on ad spend), Secret Sales, Peacocks, Bonmarché and Atkin & Thyme. It is part of Tomorrow Group Limited and is based in Hatton Garden, London, with an office in New York.
8. ExtraDigital
Website: extradigital.co.uk (PPC page)
ExtraDigital is the most general agency here: a full-service agency established in 2002, covering SEO, PPC, AI search, paid social, conversion rate optimisation, and web design and development, with multilingual search and paid media in more than 15 languages handled in house. Its accreditations page links its Google Premier Partner badge to its entry in Google’s older directory (agency ID 9637846829), but on 24 October 2026 that entry listed ExtraDigital as a Google Partner rather than a Premier Partner. It also publishes Microsoft Advertising Partner status, a HubSpot partnership, ISO 9001 and Cyber Essentials certification. Its homepage logo wall leans to healthcare, aviation and B2B, with The Royal Marsden Private Care, London Specialist Hospitals, K9 Jets and RealD. Its old ecommerce PPC address now redirects to its main PPC page, which features retail work: Lenleys, a Kent furniture retailer (84 per cent more conversions at a 42 per cent lower cost per conversion), Farm Marketplace (105 per cent higher return on ad spend) and F1 Authentics. Based in Sandwich, Kent (company number 4595312).
What to ask an ecommerce PPC agency before signing
Six questions. The answers separate agencies that have run retail accounts at your scale from agencies that would like to.
- What percentage of your clients are ecommerce, and what is your average client’s monthly ad spend? Both answers tell you whether you will be a priority, and whether the agency is used to accounts your size.
- Do you bill a flat retainer or a percentage of ad spend, and why? Percentage billing rewards spending more, which is not the same as earning more. Imaginaire publishes that it does not bill on spend; ask anyone who does how they handle a month where the right answer is to cut budget.
- How do you handle feed management, and is it in scope or extra? In ecommerce the product feed is the targeting: titles, attributes and custom labels decide what Shopping and Performance Max can do. An agency that treats the feed as an add-on leaves the biggest lever to you.
- How do you report invalid traffic, and what do you do about it? The question most often answered badly. Across the accounts ClickGuardian tracks, about 29 per cent of paid clicks are invalid, and a Shopping click is paid for in exactly the same way as a search click.
- Who owns the Google Ads and Merchant Center accounts if we part ways? Yours, in your billing, with the agency granted access. The account history and the feed work are the parts that took months to earn, and both can leave with an agency that built them in its own accounts.
- Are you a Google Partner, and can you link me to your directory entry? A directory link takes ten seconds to check. Impression and ExtraDigital link theirs; Imaginaire has chosen not to be a Partner at all.
On question 4, the finding needs care. None of the eight mentions invalid clicks, bot traffic or click fraud on the ecommerce PPC pages a buyer reads before signing. Several discuss it elsewhere: PPC Geeks has published articles on click fraud and ad fraud detection, ExtraDigital one on fake traffic and bot clicks in paid advertising, and JudeLuxe’s glossary defines both click fraud and invalid clicks. On the service pages, though, “wasted spend” always means something else: irrelevant search terms, poor account structure, bad feeds or unprofitable SKUs. We re-checked page by page in October 2026. If you run an agency and are benchmarking your own offer, this is the gap the field has left open, and our explainer on what click fraud is covers the difference.
Frequently asked questions
How much does an ecommerce PPC agency cost in the UK?
Three agencies here publish figures. Blink charges £1,750 to £4,000 for the first month of PPC and £1,500 to £3,000 a month after that. JudeLuxe publishes a fixed fee from £2,000 a month and says its typical client spends £10,000 or more a month on Google Ads. Imaginaire charges £3,000 to £5,000 a month plus VAT for its Core tier, aimed at ad budgets of £10,000 to £30,000, and £5,000 to £10,000 for Scale. Most of the others quote on request, typically as a monthly retainer or a percentage of ad spend, commonly 10 to 20 per cent. On a £20,000 monthly budget a 15 per cent fee is £3,000, the same as Imaginaire’s entry tier, so the two models often land closer together than they look.
Should I pay a flat retainer or a percentage of ad spend?
A flat retainer separates the agency’s income from your spend, so advice to cut a wasteful campaign costs the agency nothing. A percentage of spend scales the fee with the work as the account grows, but it also means the agency earns more when you spend more, whether or not the extra spend is profitable. For most retailers with a steady budget, a retainer with a defined scope is easier to hold to account. A percentage fee suits accounts that swing sharply with the season, provided the agency can show you the profit behind each extra pound.
Is ClickGuardian an ecommerce PPC agency?
No. ClickGuardian is a click fraud protection tool for Google Ads, and for Microsoft Advertising from the Professional plan, starting at $49 a month with a 7-day free trial (see pricing). We do not manage campaigns, feeds or Merchant Center, and we do not take a percentage of spend. We score every paid click and exclude the worst sources automatically on Google Ads, and on Microsoft Advertising surface the offending IPs ranked and ready for you to exclude. Retailers run click fraud protection alongside whichever agency manages their campaigns, and agencies frequently run it across their whole client book.
What should an ecommerce business expect an agency to report monthly?
Revenue and return on ad spend by campaign type, with Shopping and Performance Max separated from brand search, because brand search flatters every blended number. Beyond that: new versus returning customers, profit or contribution where your margins allow it, feed disapprovals and fixes, the search terms that consumed budget without a sale, and the share of clicks judged invalid. A report built only on platform-reported return on ad spend is marking its own homework.
Does an ecommerce store need click fraud protection?
It depends on spend and exposure rather than on being a shop. Invalid clicks reach Shopping and Performance Max as well as search, and third-party research gives a sense of scale: IAS found fraud rates of 10.9 per cent on campaigns running without anti-fraud technology, as collected on our click fraud statistics page. Nobody publishes a reliable ecommerce-specific rate, so the honest test is to measure your own traffic. If you are comparing tools, our ClickCease alternative page sets out how the main options differ.
If an agency runs your Shopping and search campaigns, ClickGuardian adds the layer these agencies’ service pages leave out: click fraud protection that scores every paid click and excludes the worst sources automatically on Google Ads. Start a free 7-day trial and see what share of your paid clicks are invalid before your next peak.
Written by Dan Slay
Founder
Dan Slay is the founder of ClickGuardian. After experiencing click fraud first-hand running Google Ads campaigns, he built ClickGuardian to give businesses the tools to detect and block fraudulent clicks in real-time. Dan oversees product strategy and growth, and is passionate about helping advertisers get more from their ad spend.