Best B2B PPC Agencies UK (2026): 10 Specialists Compared

A B2B PPC agency runs paid search for companies that sell to other businesses, from software and SaaS firms to professional services and industrial suppliers. B2B clicks are not cheap: Ahrefs puts the average UK click at about $35 for “hr software”, $15 for “accounting software” and $13 for “erp software” (Ahrefs, October 2026, in US dollars). With sales that take months and involve several buyers, a wasted month is a serious number. Ten UK agencies are compared below on B2B focus, published client work and CRM tracking.

Manufacturers and engineering firms have their own list: the best manufacturing marketing agencies UK compares industrial specialists.

Last updated: 7 October 2026. Every agency website below was checked live on 1 September 2026, except Generate UK, MRS Digital and JDR Group, which were added and checked on 7 October 2026.

What a B2B PPC agency does

A B2B PPC agency plans, runs and reports on paid advertising for companies that sell to other businesses. Most of the work is on Google Ads and Microsoft Ads, where buyers go looking for a supplier, and many agencies add LinkedIn Ads, which can target by job title, company size and industry. B2B paid search uses the same platforms as consumer advertising, but four things make it a different job.

Sales cycles are long. A deal can close three or six months after the first click, so campaigns have to be judged on pipeline, not on that month’s enquiries.

Several people buy. A buying committee might include the person who will use the product, their manager, IT and finance, and each of them searches differently.

The CRM holds the result. Good B2B PPC services import offline conversions, such as qualified leads, opportunities and closed deals, from the CRM back into Google Ads, so bidding learns from revenue rather than form fills.

Lead quality beats lead volume. B2B search terms attract job seekers, students and suppliers alongside buyers, and their clicks cost the same. Keeping them out of the search terms with negative keywords is a large part of the work.

Disclosure

ClickGuardian publishes this list and ClickGuardian is not an agency. We make click fraud protection software, which means we do not compete with anybody named below and we cannot run your Google Ads for you. No agency paid or asked to be included, no agency was told it would appear, and there are no affiliate arrangements behind any link on this page. Several of these agencies are the sort of business that ends up using tools like ours on behalf of B2B clients, which is a relationship worth naming openly rather than leaving for you to discover. ClickGuardian also runs a partner programme for agencies, and being listed does not depend on it: no agency has to join to be listed, or to stay listed.

Every agency was verified live on 1 September 2026, and the agencies added on 7 October 2026 were checked that day: the website resolves, the B2B or industrial pages described below exist, and the descriptions reflect what each agency publishes about itself rather than our opinion of their work. We have not audited anybody’s results and we are not in a position to. Ordering runs from most B2B-specific to most general and is not a quality ranking.

How we selected these agencies

Four criteria, applied to UK agencies visibly running paid search for B2B businesses. Two agencies that rank well for these terms were excluded after the live check. One had auto-generated paragraphs about unrelated software products injected into its site footer, which is what a compromised site looks like. The other repeated the phrase “PPC management agency” more than fifty times on a single page, mixed Google Ads copy with unrelated material about factory IT systems, and published no case studies at all. If an agency cannot keep intruders out of its own website, or cannot write one honest page about its own service, it should not be trusted with your ad account. When the list was extended on 7 October 2026, six more agencies were checked against the same criteria and three were added.

B2B and lead-generation focus. Whether the agency works exclusively with B2B businesses, runs a defined B2B division, or serves B2B among many sectors. All three models work. They fail differently, and the difference shows up fastest when a sales cycle runs past the reporting month.

Published B2B work. Case studies or pages naming B2B clients and sectors (software, professional services, industrial), not a logo strip. A named client with a stated outcome can be checked. A row of logos cannot, and it does not show whether the agency ran the paid search or whether the work was B2B at all.

CRM and offline conversion capability. B2B deals close weeks or months after the click, so the click that generated the revenue is invisible unless someone imports the outcome back into the ad platform. We note where an agency publishes real CRM or offline conversion material, including HubSpot and Salesforce partner status. This is the criterion that separates the shops that can prove pipeline from the shops that report form fills.

Google Partner status where held. Partner status reflects certification and managed spend thresholds rather than quality of work. It is a floor, not a recommendation, and it is noted only where the agency publishes it.

The 10 B2B PPC agencies

Agency	Best fit	Based in	CRM or offline conversions published	Google Partner published
Solvi Digital	Industrial firms only	London (registered)	Not published	Not published
Red Evolution	Engineering and tech firms	Aberdeen, Edinburgh, London	HubSpot Solutions Partner	Yes
Digital Media Stream	Technology and SaaS	Manchester	HubSpot Diamond Solutions Partner	Yes
Generate UK	B2B technology and IT firms	Theale, Reading	Not published	Yes
Ink Digital	Selling to engineers and procurement teams	Brentwood, Essex	CRM integration, HubSpot consultancy	Not published
Overdrive Digital	Finance, fintech, professional services, B2B SaaS	Guildford, Surrey	CRM and offline conversion tracking	Not published
SQ Digital	SMEs in Lancashire and across the UK	Lancaster	Not published	Yes
Lever Digital	B2B software and services	Not published	Not published	Yes
MRS Digital	PPC inside an integrated search agency	Church Crookham, Hampshire	CRM integrations, Dreamdata attribution	Yes (Premier Partner)
JDR Group	SMEs	Derby	CRM integration, HubSpot partner	Yes

1. Solvi Digital

Solvi is the only agency on this list that works exclusively with manufacturers, engineers and industrial businesses, which makes it the natural starting point if your buyers are specifiers rather than consumers. It publishes a managed spend figure, stating it has run more than £1.5 million in Google Ads for industrial clients, and it names its clients rather than showing a logo strip: TCB Arrow, Melba Swintex and Sverdrup Steel all appear as worked case studies with stated outcomes. Its PPC process is set out in three defined stages. It is registered in London (company number 11796352) and does not publish Google Partner status, which is worth asking about directly if certification matters to you.

2. Red Evolution

Red Evolution builds paid search specifically for engineering and technology firms, describing itself as an agency that speaks your language, and it runs dedicated engineering and tech marketing practices rather than treating them as sectors on a dropdown. It holds both a Google Agency badge and HubSpot Solutions Partner status, a combination that matters when the ad platform and the CRM have to agree on what a lead is worth. It operates from three UK offices, in Aberdeen, Edinburgh and London, which gives it unusual reach into the energy and engineering businesses clustered in the north east of Scotland.

3. Digital Media Stream

Digital Media Stream describes itself plainly as a specialist B2B PPC agency and holds HubSpot Diamond Solutions Partner status. That tier is earned on managed client revenue and retention rather than a certificate, so it is a meaningful signal that B2B clients stay. Its published case studies quote specific numbers rather than adjectives, including a 180 per cent increase in contacts and a 36 per cent reduction in cost per click, and its stated focus is technology and SaaS businesses. It is based at St Peter’s Square in Manchester and publishes Google Partner status alongside the HubSpot tier.

4. Generate UK

Generate UK calls itself a “full-service B2B digital marketing agency based in Berkshire”, and its B2B PPC page says it specialises “in setting up and managing high-performing PPC for B2B clients”. It names technology clients for paid search on its own site: Censornet, a cloud security provider, where it ran an integrated campaign across organic search, paid search and paid social, and Axians, a managed IT and cybersecurity provider, on an ongoing PPC contract. Its quantified B2B PPC case study is anonymised: for a global cybersecurity software company it reports a 35 per cent increase in leads and a 40 per cent reduction in media spend over nine months in 2024. It publishes Google Partner status, with its badge linked to Google’s directory. Based at Spaces, Waterside Drive, in Theale near Reading. Checked live on 7 October 2026.

5. Ink Digital

Ink Digital publishes the clearest statement on this list about what B2B PPC is actually for. Its manufacturing page frames campaigns around intent, lead quality and measurable commercial outcomes rather than clicks, and talks about reaching engineers, procurement teams and decision-makers who are actively sourcing suppliers, which is the correct audience description for B2B search. On the CRM criterion it is explicit: it connects those campaigns into CRM systems so teams can see lead quality, deal progression and revenue contribution, and it runs a HubSpot consultancy alongside the media buying. Based in Brentwood, Essex, with a named team published on the site.

6. Overdrive Digital

Overdrive Digital focuses on B2B sectors with long, multi-stakeholder buying journeys: finance, fintech, professional services and B2B SaaS. It is one of the few agencies here that publishes CRM and offline conversion tracking as an explicit capability rather than leaving it implied, which matters more in these sectors than almost anywhere else, because a fintech deal that closes in month four is invisible to any report that stops at the form fill. It positions itself as a strategic partner rather than a campaign manager, bundling paid media with landing page optimisation, creative production and revenue-focused reporting. Based at Littleton Lane in Guildford, Surrey.

7. SQ Digital

SQ Digital is a Lancaster agency serving SMEs across Lancashire and the wider UK, with manufacturing and engineering as a defined sector rather than its whole business. It publishes Google Partner certification and, unusually for this list, gives Microsoft Ads management equal billing with Google Ads, which is worth knowing if your buyers skew older or sit behind corporate machines where Bing is the default. Its B2B pitch is straightforward: targeted campaigns for technical markets, using data to drive leads rather than traffic. It operates from Church Street in Lancaster.

8. Lever Digital

Lever Digital leads with B2B growth and splits its offer between lead generation and demand generation, a distinction most agencies collapse and one that matters if you are trying to build pipeline rather than harvest it. It publishes Google Partner status and was a finalist at the 2026 UK Paid Media Awards. Its published client work leans towards B2B SaaS. It publishes little for engineering and component buyers, so if your buyers are specifiers sourcing components, start higher up the list; if you are a B2B software or services business, it belongs on your shortlist.

9. MRS Digital

MRS Digital is an integrated search agency where B2B is one of nine sectors it lists, with a dedicated B2B PPC page and a set of case studies filed under B2B. Its named B2B work includes Vestd, an equity management software platform, where it reports a 107 per cent year-on-year increase in sales-qualified leads from a mix of paid search, Performance Max, display remarketing, LinkedIn and Meta ads, and IRIS HR Consulting, where it reports a 62 per cent higher goal conversion rate for PPC traffic. It publishes Google Premier Partner status, with its badge linked to its Google directory listing, and its B2B page mentions CRM integrations and Dreamdata, a B2B attribution tool. Based in Church Crookham, Hampshire. Checked live on 7 October 2026.

10. JDR Group

JDR Group is a Derby agency that says it has spent 20 years “working exclusively with small and medium sized businesses”, with a dedicated B2B PPC page among a wide range of services. That page lists call tracking and CRM integration as part of the service, JDR is a HubSpot partner, and it runs LinkedIn Ads, which it pitches for “LinkedIn’s powerful B2B targeting”. It publishes Google Partner status. It names clients in testimonials rather than in case studies: its B2B page carries a testimonial from IC2 CCTV & IC2 Distribution and its reviews page names other business clients, while its case studies describe each client by sector only. Its modular buildings case study, for example, reports that Google Ads “generated 62% more leads while reducing monthly advertising spend by around 22%”. Based at Evolution House, Wyvern Business Park, Derby. Checked live on 7 October 2026.

What to ask a B2B PPC agency before signing

Six questions. The answers separate agencies that have run B2B accounts from agencies that would like to.

1. Show me a search terms report from a B2B account. Redacted is fine. You are looking for evidence they have hunted the queries that quietly drain B2B budgets at buyer prices: job seekers seeking employers, students researching coursework, suppliers scoping the competition, and people looking for a part number to buy on a marketplace instead.
2. How deep is the negative keyword list after month one? B2B terms overlap heavily with careers, education and DIY intent. A thin negative list on a B2B account at those click prices means the pruning has not started, and the money is going out at the fastest rate it ever will.
3. How do you import offline conversions from our CRM? This is the question that separates the list. B2B deals close long after the click, so a specific answer names the CRM, describes which stages get sent back to Google Ads, and explains how the ad platform learns from a deal that closed in month three. An agency optimising to form fills is optimising to the wrong number.
4. How do you report invalid traffic and wasted spend? Most often answered badly. An agency saying “Google handles it” is describing a partial, retrospective filter, not a report. Across the accounts ClickGuardian tracks we analyse over 1.5 million paid clicks a month and flag around 29 per cent of them as invalid. In a narrow B2B niche where five bidders all know each other, the competitor-clicking risk is not theoretical, and a percentage nobody measures is an annual leak nobody notices.
5. What are you tracking as a conversion? Forms, calls and demo requests must be tracked separately, with a call duration threshold so misdials and wrong numbers do not inflate the enquiry count. If the answer is thank-you page views, the reporting you receive will overstate performance in a category where a single genuine enquiry can be worth five figures.
6. Who owns the Google Ads account? Yours, in your billing, with the agency granted access. Accounts built inside an agency’s own manager account can leave with the agency, and in B2B the conversion history is the part that took quarters, not weeks, to earn.

The same live-checked format exists for other verticals: our guides to the best law firm PPC agencies UK, where clicks reach up to £18.00, and the best automotive PPC agencies UK for the motor trade. Online retailers can start with the best ecommerce PPC agencies UK. For B2B software specifically, the best SaaS PPC agencies UK compares eight agencies on demo and pipeline reporting. Comparing agencies across sectors? See our guide to the best PPC agencies in the UK.

Frequently asked questions

What is a B2B PPC agency?

A B2B PPC agency manages paid search advertising, mainly Google Ads and Microsoft Ads, for companies that sell to other businesses. Compared with a general PPC agency, it puts more of its work into tracking leads through long sales cycles, importing CRM outcomes back into the ad platforms, and keeping job seekers, students and suppliers out of the search terms.

Who are the best B2B PPC agencies in the UK?

In list order: Solvi Digital, Red Evolution, Digital Media Stream, Generate UK, Ink Digital, Overdrive Digital, SQ Digital, Lever Digital, MRS Digital and JDR Group. The order runs from most B2B-specific to most general and is not a quality ranking, so choose on fit: your sector, your sales cycle, and whether you need CRM outcomes imported into Google Ads.

How much does a B2B PPC agency cost in the UK?

Most UK B2B PPC agencies charge either a monthly retainer, typically from around £750 to £3,000 a month for SME accounts, or a percentage of ad spend, usually 10 to 20 per cent. Specialist B2B-only agencies tend to sit at the higher end because the accounts are more technical and the sales cycles need more reporting work. The number that matters more is the total: management fee plus ad spend plus wasted spend. At about $13 a click on ERP software terms (Ahrefs, in US dollars), an account leaking a quarter of its budget to invalid traffic is losing more to fraud than it is paying its agency.

Should a B2B company hire a specialist or a generalist PPC agency?

A specialist earns its premium when your buyers use technical language, when the sales cycle runs past 30 days, or when you need offline conversions imported from a CRM. Those three conditions cover most B2B businesses. A generalist is a reasonable choice when your product is simple, the cycle is short, and a form fill genuinely is the outcome you want. The ordering on this page runs specialist to general for that reason: it is a map, not a ranking.

Is ClickGuardian a B2B PPC agency?

No. ClickGuardian is click fraud protection software, not an agency, so we do not compete with anyone on this list and we cannot run your campaigns. We monitor paid clicks, score each one on IP reputation, device fingerprint, behavioural signals and click velocity, and add the sources worth blocking to your Google Ads exclusion list automatically. Plenty of the agencies here run tools like ours on behalf of clients, which is why we publish the list rather than pretend to be neutral about the category.

What should a B2B company expect a PPC agency to report monthly?

At minimum: spend, clicks, cost per click, conversions by type with calls and forms separated, cost per qualified lead rather than cost per conversion, search terms added as negatives that month, and invalid traffic identified and excluded. In B2B specifically you should also expect pipeline stages imported from the CRM, so that the report shows which campaigns produced opportunities rather than which produced enquiries. An agency that cannot show the second half of that list is reporting on activity, not outcomes.

Why is competitor clicking a bigger problem in B2B?

Because the market is small enough for everyone to know who everyone is. In a consumer category, thousands of advertisers compete anonymously. In a narrow B2B niche there may be five UK suppliers, all aware of each other, all bidding on the same specification-led terms at £5.00 to £10.00 a click. That combination of high click prices, few bidders and mutual awareness is the environment where repeated clicking from a small number of sources does real damage, and where an agency that cannot report invalid traffic leaves you unable to tell whether it is happening at all.