Best SaaS PPC Agencies UK (2026): 8 Specialists Compared

The best SaaS PPC agency depends on whether you want a B2B SaaS-only specialist, a B2B paid media shop with a SaaS division, or a full-service search agency with a SaaS page. Eight UK agencies are compared below on SaaS focus, published demo and pipeline figures, and how they measure cost beyond the click. Published fees run from £1,500 a month (Lever Digital) to £15,000 (Gripped), and two agencies publish ad spend thresholds: £3,000 (Team 4) and £5,000 (Gripped).

Last updated: September 2026. Every agency website below was checked live on 18 September 2026.

Disclosure

ClickGuardian publishes this list and ClickGuardian is not an agency. We make click fraud protection software, which means we do not compete with anybody named below and we cannot run your campaigns for you. No agency paid for placement, no agency was told it would appear, and there are no affiliate arrangements behind any link on this page. Several of these agencies are the sort of business that ends up using tools like ours on behalf of software clients, which is a relationship worth naming openly rather than leaving for you to discover.

Every agency was verified live in September 2026: the website resolves, the SaaS pages described below exist, and the descriptions reflect what each agency publishes about itself rather than our opinion of their work. We have not audited anybody’s results and we are not in a position to. Ordering runs from most SaaS-specific to most general and is not a quality ranking.

A note on partner status: only MRS Digital (Premier Partner) and Lever Digital (Partner) publish a Google Partners directory link that can be checked. Gripped shows an unlinked badge image and the other five publish nothing, so we write “where published” throughout. A missing badge is not a missing accreditation.

How we selected these agencies

Four criteria, applied to UK agencies visibly running paid search for software businesses. One US-based agency and one whose UK office could not be verified were excluded after the live check.

Published SaaS PPC work. A page about SaaS or B2B software paid search specifically, rather than a technology logo in a generic client strip.

A real UK business. UK-registered, with a published address.

Named SaaS clients or case studies. Results attributed to named software companies on the agency’s own website. Where an agency names none, or a figure came from channels other than Google Ads, we say so.

Paid search as an actual service. A defined PPC offer rather than an inference from a Google badge, with partner status noted only where published.

The 8 SaaS PPC agencies

1. Rocket SaaS

Website: rocket-saas.io (Google Ads page)

Rocket SaaS describes itself as “a global marketing agency dedicated to B2B SaaS companies” and runs full demand generation rather than Google Ads alone. Named clients include RAM Tracking, Fonn, Stora, Forecast, BackupVault and Read and Spell. Its figures are specific: RAM Tracking gained 134 more demo or quote requests a month from ads across Google, LinkedIn and Meta, at £89.68 per demo request, while Fonn’s 200-plus leads in six months and £220,000 of ARR pipeline came from LinkedIn and Meta ads. It holds a 5 out of 5 Clutch rating from 16 reviews. Google Partner status is not published. Based at 10 York Road, London SE1.

2. Team 4

Website: team4.agency (SaaS Google Ads page)

Team 4 works only with B2B SaaS and keeps its roster deliberately small: “We work with a small number of B2B SaaS companies at any one time.” Its measurement line is the clearest here: “cost per demo, cost per opportunity and cost per close. Not just cost per click.” Named clients include Forecast.app and AirDNA, both with testimonials, plus Uplisting, FaultFixers and Aibidia. It says it works best with clients spending at least £3,000 a month on ads. Google Partner status is not published. Based at 120 Aldersgate Street, London EC1A.

3. Gripped

Website: gripped.io (paid search page)

Gripped has worked exclusively with B2B SaaS, AI and technology companies since 2017, claims more than 160 of them as clients, and offers more than PPC. Its Google Partner badge is a footer image without a directory link, so the status is as published rather than verifiable. Client logos include Ideagen, Epicor, Ravelin, Crownpeak, Searchlight Cyber and Redstor, and its paid search page publishes a 252 per cent increase in opportunity value from Google Search Ads and £1.3 million of new pipeline in a quarter from paid search and social. Fees are published at £5,000 to £15,000 a month, plus at least £5,000 to £10,000 of media. Based in London.

4. Session Media

Website: session-media.com (SaaS page, Google Ads page)

Session Media is a B2B paid media and SEO agency with a dedicated SaaS division working with companies from “Seed through to Series C”. Named clients include 1Password, OneStream, Provenir, Gravitee.io, Rotageek, ConnectWise and Telefónica. Its results span channels: more than 250 leads in Rotageek’s first year across Google, Bing and LinkedIn, and a return on ad spend of over 3,000 per cent for Cezanne, measured on closed-won revenue. Its SaaS page is the only one here to name competitors as a source of wasted clicks, promising pipeline “not just clicks from job seekers and competitors”. Google Partner status is not published. Based at 38 Craven Street, London WC2N.

5. Lever Digital

Website: leverdigital.co.uk (SaaS PPC page)

Lever Digital works across SaaS, fintech and ecommerce, and its SaaS page is stamped “Last reviewed September 2026” and bylined by managing director Michéal Breslin. It is a Google Partner with a clickable directory link (agency 9591568964), Partner rather than Premier, and was a 2026 UK Paid Media Awards finalist. Its SaaS modelling is the deepest here: an interactive calculator runs budget through clicks, trials and customers to CAC, LTV to CAC ratio and payback in months, alongside a published claim of a 25 to 40 per cent CAC reduction within two quarters for clients moving from click-based to SQL-based optimisation. Fees start from £1,500 a month. Based in Edinburgh.

6. Geeky Tech

Website: geekytech.co.uk (SaaS PPC page)

Geeky Tech is a B2B technology and software specialist, SEO-led with a paid media arm and not SaaS-exclusive, with scientific and industrial clients too. Named clients include Sapio Sciences, Avantra, Pillir, Cytiva and Silixa. Read its SaaS PPC page carefully: most of its headline percentages are increases in organic site traffic, not paid results. The paid figures are 1,400 per cent more paid ad conversions for Sapio Sciences and, in an anonymised science software case, a 297 per cent higher click-through rate. It publishes no Google Partner status; its badges are from the Internet Marketing Association, UKWDA, the ICO and Clutch. Based in Guildford, Surrey, with an office in Los Angeles.

7. MRS Digital

Website: mrs.digital (SaaS PPC page, sectors page)

MRS Digital is a full-service integrated search agency where SaaS is one of nine sectors, with a SaaS PPC page of its own. It holds the strongest verifiable credential here: a Google Premier Partner badge linked to its directory entry (partner 5135187992), with a published claim to be in the top 3 per cent of UK Google Partners, plus Microsoft Advertising and Meta partner status and ISO 27001. Its SaaS page names IRIS Global, ramsac, LV=, Water Babies and Boori, and an IRIS HR Consulting case reports a 62 per cent higher goal conversion rate for PPC traffic and five times the leads. It also publishes its attribution stack, including Dreamdata. Based in Church Crookham, Hampshire (company number 03900283).

8. The SEO Works

Website: seoworks.co.uk (SaaS PPC page)

The SEO Works is the most general agency here: an integrated search agency whose SaaS PPC page states more than a decade of work with SaaS businesses in both B2B and B2C. Google Partner status is not published on that page, and its awards wall shows UK Search Awards 2024 and 2025. Worth stating honestly: the page names no SaaS PPC client. Its logo wall is the agency-wide one, led by Decathlon, NHS, Just Eat and Tata Steel, and the page’s own SaaS PPC case studies section is empty. The page was last modified in July 2024. Headquartered in Sheffield.

What to ask a SaaS PPC agency before signing

Six questions. The answers separate agencies that have run SaaS accounts from agencies that would like to.

1. What do you optimise to: cost per click, cost per demo, or cost per closed-won deal? An account optimised to clicks finds the cheapest clicks, which are rarely the buyers. Team 4’s published line is the standard to hold every answer against.
2. How do you get CRM data back into Google Ads, and which CRM have you done it with? Demos and trials are proxies. A good answer names your CRM and the pipeline stages sent back as offline conversions, so bidding learns from a deal that closes in month three.
3. What is your published CAC or payback assumption, and how did you arrive at it? Lever Digital publishes its model; most agencies do not. A good answer runs from budget to customers and payback months using your numbers, not an industry average.
4. How do you report invalid traffic, and what do you do about it? The question most often answered badly. Across the accounts ClickGuardian tracks, about 29 per cent of paid clicks are invalid, so an agency that reports nothing on it is reporting on only part of your budget.
5. Who owns the Google Ads account and the conversion tracking if we part ways? Yours, in your billing, with the agency granted access and the tracking documented. In SaaS the conversion history trains bidding, and it is the hardest part to rebuild.
6. Are you a Google Partner, and can you link me to your directory entry? MRS Digital and Lever Digital link theirs. For the rest, ask, because a missing badge is not the same as a missing accreditation.

On question 4, the finding is specific. None of the eight SaaS PPC pages mentions click fraud, invalid clicks or bot traffic, and neither do the case studies we checked. Session Media is the only one to name competitors. Gripped warns about budgets bleeding on low-quality clicks and filters out students and job seekers with negative keywords, which is targeting hygiene rather than traffic quality. Elsewhere on its site, Geeky Tech lists click fraud as a risk of paid ads without saying what it does about it. We checked page by page in September 2026.

The gap matters more in SaaS because B2B software clicks are expensive: even the search for a SaaS PPC agency costs advertisers about $25.00 a click (Ahrefs UK data, September 2026). On accounts paying prices like that, a small share of invalid clicks is real money, and where a handful of rivals bid on each other’s brand and comparison terms, a competitor clicking your ads is plausible rather than theoretical. Our explainer on what click fraud is covers how it shows up in an account.

For B2B businesses beyond software, compared on CRM and offline conversion capability, see the best B2B PPC agencies UK, where Lever Digital also appears.

Frequently asked questions

How much does a SaaS PPC agency cost in the UK?

Lever Digital starts from £1,500 a month, Gripped publishes fees of £5,000 to £15,000 a month with at least £5,000 to £10,000 of media on top, and Team 4 says it works best from £3,000 a month in ad spend. The rest mostly quote on request. Add the media to the fee before comparing: at Gripped’s published floor the total monthly outlay is £10,000, while a £1,500 fee on a £3,000 budget puts a third of the total into management.

Should a SaaS company optimise to demos or to trials?

Optimise to whichever event sits closest to revenue while still happening often enough for bidding to learn from, usually at least a few dozen a month. Sales-led products with annual contracts should optimise to demo requests, then import qualified opportunities from the CRM. Product-led products should optimise to trials that activate rather than raw sign-ups, because a trial that never logs in is a click with extra steps.

Is ClickGuardian a SaaS PPC agency?

No. ClickGuardian is a click fraud protection tool for Google Ads and Microsoft Advertising, starting at $49 a month with a 7-day free trial (see pricing). We do not run campaigns and we do not take a percentage of spend. We score every paid click and exclude the worst sources automatically on Google Ads, and on Microsoft Advertising surface the offending IPs ranked and ready for you to exclude. SaaS companies run click fraud protection alongside whichever agency manages their campaigns.

What should a SaaS company expect an agency to report monthly?

Spend, clicks and cost per click, then the stages that matter: demo requests or trial starts, qualified leads, opportunities and pipeline value by campaign, each with its cost. Add CAC and payback where finance data allows, the search terms that consumed budget without producing a demo, and the share of clicks judged invalid. A report that ends at form fills leaves you to guess the rest.

Do B2B SaaS Google Ads accounts get click fraud?

Yes, in the same ways as any Google Ads account: bots, click farms, accidental repeat clicks and competitors. No reliable SaaS-specific fraud rate is published, so treat any sector figure with caution. The best third-party benchmark is from IAS, which found fraud rates of 10.9 per cent on campaigns running without anti-fraud technology (see our click fraud statistics). The SaaS-specific risks are competitor clicking in small, expensive categories and bots completing demo forms, which inflate lead counts as well as costs.

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If an agency runs your Google Ads, ClickGuardian adds the layer none of these SaaS PPC pages covers: click fraud protection that scores every paid click and excludes the worst sources automatically on Google Ads. Start a free 7-day trial and see what share of your paid clicks are invalid.